Business strategy of General Motors Essay Example | Topics and Well Written Essays - 2000 words

Business strategy of General Motors - Essay Example This research will begin with the statement that the automobile industry is among the ancient companies whose presence has the effect in the economy. Although experiencing a process of evolution over time, the automobile industry boasts of dominance in the economy. Statistics support this assertion, given the fact that automobile industries employ almost 10 percent of the entire American population. The present research has identified that General Motors is among companies that continue to grow and develop in tremendous lengths. Thanks to excellent strategic plans based on powerful long-term goals, the multinational has spread its wings with a vast geographical presence in all the continents. The author has rightly presented that from America, where the company was founded in the early 20th century, over and across to Africa where dealer shops have been established, General Motors satisfy a lot of customers. Dealing with a wide range of products, the company mainly assembles vehicles and provides spare parts. This paper illustrates that being the mother company to such subsidiaries as renown Chevrolet, Buick, and even the Cadillac, General Motors specialize in personal vehicles; this way its customer bracket entail individuals seeking comfort and convenience, as that their vehicles are customized in order to satisfy those very needs. By doing that, the company manages to maintain its customers as well as attracting potential buyers.