Project On Bajaj Auto Limited

November 14, 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande – Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14, 2009 Index 1. 0 Introduction 2. 0 PRODUCT PORTFOLIO. 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 Wheeler). 3. 3 Discover. 4. 0 Positioning of the top three brands of the company. 4. 1 Pulsar. 4. 2 Discover. 4. Bajaj Auto (Commercial Vehicle). 5. 0 Competitors and the differentiation of each based on positioning. 5. 1 Pulsar key Competitors. 5. 2 Bajaj Auto Commercial Vehicles. 5. 3 Discover key Competitors.6. 0 Key marketing communications and the evolution of the same since 1995 7. 0 The Future. 7. 1 Recommendations. 8. 0 Graphs. 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market. 8. 3 3 Year Projection for Comme rcial unit of BAL 8. 4 BAL projection for Domestic Sales 9. 0 References. Page 2 of 23 2 BAJAJ AUTO LTD November 14, 2009 BAJAJ AUTO LTD 1. Introduction Bajaj Auto is India's largest and the world's 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history.The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Its’ real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two and three-wheelers in India.In 1959, it obtained license from the Government of India to manufacture two and three-wheelers and it went public in 196 0. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities.The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs. 72 million to Rs. 46. 16 billion (USD 936 million), its product portfolio expanded and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Page 3 of 23 3 BAJAJ AUTO LTD November 14, 2009 2. 0 PRODUCT PORTFOLIO Product Portfolio Two Wheelers Three Wheelers Entry Level Mid Level PeformancePassenger Carrier Goods Carrier Platina 100cc & 125 cc DTSi Kristal DTSi XCD 135 cc DTSi Discover 100cc & 135 cc DTSi Pulsar 150, 180, 200 & 220 cc DTSi Avenger 200 DTSi RE-2 Stroke 2 Diesel & CNG RE – 4 Stroke Diesek & CNG GC MAx Diesel & CNG In 1972, it introduced Ba Bajaj Chetek. The company formed a joint venture with . Maharashtra Scooters in 1975. Bajaj Auto established Waluj production plant in Aurangabad, in 1985. In the following year, the company entered into the technical tie-up with Kawasaki Heavy Industries, Japan to produce a range of two up Japan two-wheelers in India.The company signed agreements with Kubota, Japan for the development of diesel engines for three-wheelers, and with Tokyo research and development for un wheelers, ungeared Scooter and moped development, in 1995. In 1999, Bajaj Auto commenced the production at Chakan plant. The company introduced Bajaj Saffire in 2000. In the following year, Bajaj Auto launched Eliminator and Pulsar bikes. Bajaj Auto launched Bajaj Wind 125, Pulsar 150cc and 180cc sports styled bikes, in 2 180cc 2001. In the next year, Bajaj Auto launched Bajaj CT100 and Bajaj Discover DTS The company DTS-i. aunched Bajaj Discover, Bajaj Avenger DTS i, and Bajaj Wave DTS in 2005. In DTS-i, DTS-i, the following year, it launched Bajaj Platina. Bajaj Auto launched 200 cc Pulsar DT DTSi, and Bajaj Kristal DTS-i in February 2007. Bajaj Auto started a new plant at i Pantnagar, Uttarakhand in April 2007. In the following month, the company demerged to form three separate entities: Bajaj Auto (automobiles); Bajaj Holdings and Investment Limited (an investment company); and Bajaj Finserv Limited (wind ited power and financial services company).Bajaj Auto launched its ‘XCD 125 DTS DTS-Si', a 125cc motor bike in September 2007. In May 2008, Bajaj Auto, Renault and Nissan Corporation formed a joint-venture company to develop, produce a nd market the car ure code-named ULC with wholesale price range starting from $2500. The joint named joint-venture company would be 50% owned by Bajaj Auto, 25% by Renault and 25% by Nissan, and to construct the plant in Chakan (Maharashtra state) in India with an initial (Maharashtra planned capacity of 400,000 units per year. In February 2009, Bajaj launched XCD Page 4 of 23 4BAJAJ AUTO LTD November 14, 2009 135 cc DTSi. Bajaj Auto has a distribution network in 50 countries and presence in India, Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt. The company has global partnerships with the shipping lines of Maersk Sealand, P&O Nedloyd and APL. The company's subsidiaries include: Bajaj Auto International Holdings, a 100% Netherlands based subsidiary; and PT Bajaj Indonesia which assembles and markets Pulsars in Indonesia. 2. 1 Product life cycle of the various products is shown below.INTRODUCTION STAGE: Products like Discover 100 DTSi and Pulsar 220cc. GROWT H STAGE: Products like Discover 135 cc have a great potential to grow and become market leaders in their segment. MATURITY STAGE: Products like Bajaj Pulsar 150 ; 180cc are at their maturity stage. DECLINE STAGE: Bikes like Avenger, Platina, Pulsar 200 cc market have ready substitutes available resulting in lower demand and lower market share. 2. 2 A BCG MATRIX OF VARIOUS PRODUCTS ARE SHOWN BELOW STARS BAJAJ PULSAR SERIES DISCOVER 100cc COWS DISCOVER 125CC DISCOVER 135CC Page 5 of 23 5QUESTION MARK XCD 125CC PLATINA 100cc DOGS AVENGER KRYSTAL BAJAJ AUTO LTD November 14, 2009 3. 0 Key Brands – Top Three in terms of volume and revenue 1. Bajaj Pulsar 2. RE (3 wheeler) 3. Bajaj Discover 3. 1 Bajaj Pulsar It is a motorcycle brand owned by Bajaj Auto in India. It was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr, Tokyo R;D. Currently there are four variants available with engine capacities of 150cc, 180cc and two var iants with capacities of 220cc. More than a million units of Pulsar were sold by November 2005.Pulsar 200 variant was discontinued in July 2009. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc + segment in India with a market share of 43%. The following is the sales data of Pulsar Brand for the last five months. Month Sales (Units) June 48062 July 49621 August September October 65000 55413 56000 3. 2 RE (3 Wheeler) The leading three wheeler manufacturers in India are Bajaj Auto, Mahindra ; Mahindra and the Italy-based Piaggio. In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles.Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S,RE 4S,RE 4S CNG,RE 4S LPG,RE Diesel and RE Diesel mega . Page 6 of 23 6 BAJAJ AUTO LTD November 14, 2009 TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal, the three wheeler manufacturers still have plenty to laugh about. 3. . Discover The Bajaj Discover a motorcycle made by Bajaj Auto in Chakan, India, debuted in 2004. This is the second indigenous bike from Bajaj. During mid 2005, the Discover was made a single variant model. It was revamped with new graphics, and other features like sns(spring in spring) suspension, self-start, etc. The Bajaj Discover has been the highest selling 125 cc bike in India since the day of its inception and has proven to be a very popular executive commuter. 135cc model has recently released which features a front disk brake, auto-start and black alloy wheels.The following are the sales figure for the last two months for Bajaj Discover. Month Sales (Units) September 94000 October 95139 4. 0 Positioning of the top three brands of the company 4. 1 Pulsar Pulsar was launched in direct competition to the Hero Honda's ‘CBZ' model in 150 cc plus segment. The campaign bore innovative punch line of â€Å"Definitely Male† positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. The Pulsar went one step ahead of Hero Honda's ‘CBZ' and launched a twin variant of Pulsar with the 180 cc model.The model was a great success and has already crossed 1 million mark in sales. The Big Idea was to position the bike as World's first bike endowed with a gender. Page 7 of 23 7 BAJAJ AUTO LTD November 14, 2009 Pulsar changed its tagline to â€Å"The Fastest Indian† for its 220cc bike. After dumping the â€Å"Definitely Male† tagline, Pulsar advertisements never were a thriller. The product qualities made the brand a huge success. The new ad and new tagline gives a remarkable boost to this brand. It is very wise for the brand to own th e highest superlative.Pulsar has owned the â€Å"Fastest† superlative, which means another brand cannot be faster than the fastest. This is a powerful positioning strategy adopted by the brand. Pulsar has become synonymous with Bajaj. It single handedly brought Bajaj from a state where it was thought that it would be sold or it was running for family prestige. Pulsar Mania was supposed to be the answer to MTV hero Honda roadies which had become synonymous plus a huge success between the youth. Target Audience Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a much older audience.This helped Bajaj to change its target audience to 21-35 years 4. 2 Discover Pulsar helped Bajaj to establish itself as a serious player in the Indian motorcycle market. Bajaj had failures in establishing its presence in the executive segment where Hero Honda's Splendour rules. Hence Bajaj launched Discover DTSI with Page 8 of 23 8 BAJAJ AUTO LTD November 14, 2009 much f anfare. The brand ambassador was none less than the legendary Jackie Chan. Things were perfect for a bestseller. But had Discover delivered? Still, No.This was partly because Bajaj was still struggling with the positioning of its brand. The same mistake was done with Calibre. Bajaj was trying to sell Discover by its looks. But then the new commercial suggested something else. The new commercial with a Harry Potter look alike was well executed but had no marketing significance. What was being communicated to the customer? Just like the Hoodibaba campaign involving cartoon characters which actually killed the product, Discover campaigns was based on fantasy. Positioning has to be realistic and hould differentiate the product from its competitors. That is the theory and it works also. So, Bajaj decided that the platform at which Discover is going to be placed is going to be sold as both stylish and performance bike. This bike is the perfect choice for the people with average height as people with more six feet of height may face some difficulty in adjusting their knee position on the tank. Otherwise, this bike offers the great comfort and handling due to its well placed seat and handles. It offers a good mileage of 70-80 kmpl. Therefore it is positioned as a fuel efficient bike.Also, Bajaj wanted to make this bike for masses, so it launched Discover in different variants of 100cc, 125cc, and 135cc. Next year Bajaj is also planning to launch the Page 9 of 23 9 BAJAJ AUTO LTD November 14, 2009 bike in 150 cc to cater the needs of the power hungry people who can’t afford Pulsar. So overall Bajaj is trying to position Discover as a bike for each segment of people. 4. 3 Bajaj Auto (3-Wheeler) Talk of passenger vehicle, and first thing that comes to mind is Bajaj Auto. It is very popular throughout India, and people use them in quite frequently as daily means of transport.Bajaj in auto rickshaws, is already the global market leader. In the domestic market of app roximately 6 million motorcycles annually. Bajaj Auto launches eco-friendly auto rickshaw the vehicle incorporates the latest Gasoline Technology – the Gasoline Direct Injection (GDI) engine, to achieve substantially lower emissions than even alternative clean fuels like Liquefied Petroleum Gas (LPG) and Combusted Natural Gas (CNG) vehicles 5. 0 Competitors and the differentiation of each based on positioning 5. 1 Pulsar Key Competitors: †¢ †¢ †¢ †¢ Apache CBZ Hunk Karizma Pulsar is the Flagship brand of Bajaj.It has been the great success story of modern Bajaj from â€Å"Hamara Bajaj â€Å" to â€Å" Distinctly Ahead â€Å" . The basic differentiation strategy, loaded with the first movers’ advantage, was the technological edge it had over others (Using a patented technology). It mixed performance with killer looks, unlike any of its predecessors was targeted to capture the minds of youth which it did with great success. It was the first bike w hich took India towards full auto-ignition and power bikes. Every now and then it comes with something new and innovative and no doubt Bajaj bikes have mass appeal as well.TVS: With its presence in 160 cc and 180 cc market it is the most potent threat to Pulsar, but erratic nature of TVS motors may pull it down in the longer run. Honda / Hero Honda: The real first mover in 150 cc segment, with CBZ has been the traditional rival, has always been there but has never been really able to really challenge pulsars supremacy. It has launched Hunk and Karizma but never lived up Page 10 of 23 10 BAJAJ AUTO LTD November 14, 2009 to the expectations because of its steep price as against the brand of Pulsar that has a presence across all the segments (150, 180, 200, 220) ranging from Rs. 5,000 to Rs. 80,000. 5. 2 Bajaj Auto Commercial Vehicles: Key Competitors: †¢ Mahindra and Mahindra †¢ Piaggio In the three wheeler segment, the classification is broadly in terms of carriage and pass enger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S, RE 4S, RE 4S CNG, RE 4S LPG, RE Diesel and RE Diesel Mega while its existing carriage three wheeler is called GC 1000.It has enjoyed monopoly in this market. In this segment it achieved differentiation on basis of trust and reliability from its competitors; moreover it had a huge first movers’ advantage. The basic customers for this product are low end business men. Mahindra ; Mahindra has got the Champion range of three wheelers. There are Champion pick up and Champion delivery vans while the Champion Passenger carrier is mostly seen in the western parts of the country. The Alfa three wheeler carriages of the M;M has a wide and tall cabin, heavy duty gear box, unique designed chassis and hydraulic shock absorbers.Th e Italian auto major Piaggio manufactures Ape 50 in association with Bajaj Auto at Pune with a 150cc engine. This three-wheeler has different body forms and matches the specifications of various countries wherever it is produced. TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal. 5. 3 Discover Key Competitors: †¢ †¢ †¢ †¢ Ambition ( Hero Honda ) Splendor CD Dawn Star City Page 11 of 23 11 BAJAJ AUTO LTD November 14, 2009 The Discovers as of now seems to enjoy a bull run in the market as there is no visible completion from anyone.It beats its competition on both looks as well as power; in fact it doesn’t have any direct completion in 135 cc segment. The target customer for this bike is the middle aged middle class who are looking for a bike with a bit of looks a bit of power, a bit of economy as well as an affordable price. 6. 0 Key marketing communica tions and the evolution of the same since 1995. Bajaj was the undisputed ruler of the Indian 2-wheeler market . It continued its domination in through the 1980 into mid 1990’s. Then the tagline used to be â€Å"HAMARA BAJAJ â€Å".This brand image was employed to instil a patriotic fervour in the minds of the middle classed dominated Indian society. With this campaign they tried to reach the masses, which had dreams and aspirations to become big. â€Å"Hamara Bajaj† †¦. Became a household jingle and Bajaj marched to become the leading two wheeler manufacturer in the absence of any significant completion. During this phase Bajaj had a monopoly over the scooter market with its flagship brand Chetak. But by the beginning of 1990 things started to change; new players were entering the market in JV with the local entities.New and advanced technology was now available. Honda aligned with Kinetic and Hero group of Munjals while Suzuki partnered with TVS. Hamara Bajaj w as facing the brunt without any partners and new technology to harbour them. They were continuously focusing on continuous reduction of production cost, thus overlooking the threat of new entrants consequently their market share kept on declining. Page 12 of 23 12 BAJAJ AUTO LTD November 14, 2009 Declining market Share of Bajaj The biggest problem faced by the Bajaj was that it was losing the scooter market. People were no longer interested in scooters as the market was looded with many new models and variants. Honda was gaining momentum in the Indian market. By 1998 Bajaj was looking right down the barrel. They were facing a tough choice â€Å"To replace a legend is never easy. To replace a legend when the legacy needs a major overhaul is even more difficultâ€Å", but desperate situations call for desperate measures, Bajaj auto decided to go big time into motorcycles and do away with its flagship brand of Chetak. During this passage they launched several products †¢ †¢ †¢ †¢ †¢ Boxer Caliber Wind 115 Saffair Legend Page 13 of 23 13 BAJAJ AUTO LTDNovember 14, 2009 But somehow they all failed to capture the target market. Ever since losing its leadership position, Bajaj Auto Limited (BAL) was trying out new strategies including use of new technology and new marketing communication campaigns. For instance, in the early 2000s it started focusing more on the motorcycle market with new product launches, complemented by new communication campaigns to inject vibrancy into the Bajaj brand. The ad spots launched in late 2001 showed ‘slice of life' situations of â€Å"new age â€Å"India. . Porter’s 5 Forces for Bajaj during 1990’sBy now Bajaj had come a long way from Hamara Baja to its latest message, trying to capture the new India, the young India, the fast paced India, and The ever changing India. With this intention Bajaj made a last effort re-launch itself, repositioning the Hamara Bajaj in the minds of the young v ibrant India. Page 14 of 23 14 BAJAJ AUTO LTD November 14, 2009 But it failed to gel in the market. The Bajaj was dying. Its JV with Kawasaki was falling apart and the killer blow came from Hero Honda CBZ in 1999. First time in its lifetime the market share of Bajaj went below 40%.The Change in the Brand message of Bajaj From Hamara Bajaj they transformed to Inspiring Confidence, thus trying to emphasize on the fact they are such an old name in the market and their name inspires confidence. But unfortunately this did not work for them and within two years they again changed their tagline to Distinctly Ahead. This time around they emphasized on the fact that they had better technology than anybody else in the market. And it worked. For that they went for a complete overhaul. Page 15 of 23 15 BAJAJ AUTO LTD November 14, 2009Bajaj logo : Brand transformation They underwent a complete change in the brand image; they changed their logo, which was done in 2004. The reason behind Bajaj cha nging its logo was that people used to associate Bajaj with its old image of â€Å"Hamara Bajaj† and carrying that image Bajaj was not able to communicate its message that effectively to the youth who is its major target customer now as the market for the scooters is almost over and 80% of the 2-wheeler market is covered by bikes. The new logo flying B as it has been named represents style and technology.It connotes speed and open for denotes transparency. Today Bajaj is known with â€Å"Distinctively Ahead â€Å". The recent ad campaigns for Bajaj are associated with stunts and modern gizmos. The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, people accepted it very well. It easily conveyed the message it wanted to. The following picture strips conveys the advertisement: Getting on to his bike, a man gets all set to make a move. As he puts his helmet on, a message appears on the w indshield,While the biker cruises through the city, some army men are out for their jog. Just before they cross a road, a zebra crossing forms ahead them and disappears after them, while the biker waits patiently. Page 16 of 23 16 BAJAJ AUTO LTD November 14, 2009 A young lady talks to her beau on the phone, while an image of his forms before her. She switches the phone off and the image disappears, in time for her to catch a glimpse of the bike. Riding on, he spots a child playing with a remote controlled toy. In the next shot the toy turns out to be a roller coaster, with children inside enjoying the ride.On arriving home, the biker is greeted by a As he takes off his helmet everything turns robotic dog. back to it's usual self. MVO: â€Å"Imagine a world as advanced as the new Pulsar DTSi†¦ After these ads were successful, Bajaj came out with a second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this one was an outstanding one. . The Latest Pu lsar Campaign Page 17 of 23 17 BAJAJ AUTO LTD November 14, 2009 DTSi came out to be a good one with proper publicity advertisements and that too without any highly paid brand ambassadors.Unlike its rivals who have highly paid actors or cricket stars as their brand ambassador. 7. 0 The Future Although the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements, upgrades and styling. Their margins came under pressure as marketing costs escalated. The companies were forced to reduce prices and offer discounts to survive the competition. Moreover, analysts were skeptical about the segment's ability to maintain the growth rate in the years to come.One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands. I n 2001, there were over 30 motorcycle brands in the market. However, with the top five brands accounting for more than 60% of the market, only 40% of the market was available for all other new brands put together. Despite the launch of more vehicles, the survival prospects of many of the individual brands were deemed to be rather bleak. Page 18 of 23 18 BAJAJ AUTO LTD November 14, 2009 SWOT Analysis for Bajaj AutoFurther, the growth in the motorcycle segment was dependant on continuing favorable market conditions. Analysts claimed that to sustain this growth rate, the segment would have to completely cannibalize the market for scooters and a considerable part of the market for scooterettes and mopeds. Considering the fast growing scooters segment, with high demand from female customers, followed by the moderately growing moped segment and the restructuring in the scooter segment with major national and foreign players reinforcing their presence, it was unlikely that the entire growt h in the two-wheeler sector would be due to motorcycles.Analysts also commented that as the two-wheeler industry had grown steadily for eight years, stages in the product life cycle would apply to the field sooner, rather than later and the decline stage would invariably come some day. There was little differentiation between the brands being launched apart from styling as most companies had introduced their four-stroke vehicles. Focus on High Margin Products: Around 50% of the two-wheeler consumers buy high quality products (products of executive and premium segment motorcycles). Margins on these products are higher. Page 19 of 23 19 BAJAJ AUTO LTDNovember 14, 2009 BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and a couple of brands on lower-end of motorcycles (to grab the market share) and scooters segment. High margin products – Pulsar, Discover, Three-wheelers, Avenger. Low margin products – Plat ina, Scooters, Mopeds. Second Hand Market: Second hand market in 2-wheeler is one of the most un-tapped market without any competitor. BAL must try and establish a unit dealing with the sales of Second Hand Vehicle something on the lines of Maruti True value and Mahindra First.Car Market: With the launch of the low budget car it can capitalize this market as there are not many players in this market and they already have the network and the knowhow of the elements of the local market as well as the technology (from its foreign partners). 7. 1 Recommendations: Below are the recommendations: †¢ Company should keep focusing on the fast growing motorcycle segment. †¢ In view of the new threat posed by Honda Motors in the scooter segment, the company needs to review its products line-up and launch new products to cater the changed demand. The company needs to take a look at its ungeared scooter offerings and need to adapt to the latest trends(compete with models like Honda Acti va) †¢ The company needs to tap the export market more efficiently as there is a huge potential to make India as the world's two-wheelers production base. For this, it needs to look for joint ventures abroad. †¢ Look to expand their base outside further. It already has a strong presence in Africa and other South Asian Countries. †¢ It needs to target the young age group more effectively as this group is extremely trend savvy.The advertising should have a fresh look and the product should live up to the Gen-X's expectations †¢ Focus on Easy Credit Lending – In the present economical crisis, Bajaj can utilize its subsidiary, Bajaj insurance in coming up with schemes that will help consumers buy two wheelers on friendly terms. †¢ BAL needs to scale up its service centers both in numbers and in capacity. Keeping in line with its growth target for the next 5 years, its service centers should not only cater to two wheelers but should also be upgraded to cat er to the needs of four wheelers that Bajaj plans to launch.Page 20 of 23 20 BAJAJ AUTO LTD November 14, 2009 8. 0 Graphs 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market Page 21 of 23 21 BAJAJ AUTO LTD November 14, 2009 8. 3 : 3 Year Projection for Commercial unit of BAL 9. 1 BAL projection for Domestic Sales Page 22 of 23 22 BAJAJ AUTO LTD November 14, 2009 9. 0 References. Marketing Management by Philip Kotler & Kevin L Keller www. wikipedia. com www. Bajajauto. com www. howstuffworks. com www. bikeadvice. in BAL Annual Report www. youtube. com Page 23 of 23 23

Comparisons of The Parthenon in Athens and the Pantheon in Rome Essay

The Parthenon and the Pantheon are temples built by ancient peoples are alike in so many ways but dissimilar in others.  Ã‚   Both were built to honor the Gods of their builders. The Parthenon built by the Greeks in Athens and the Pantheon in Rome built by the Romans.   On first looking at the buildings, the Parthenon is rectangular and the Pantheon primarily circular.  Ã‚   The Parthenon is built of white marble blocks; the Pantheon is built of concrete and was only faced in marble.   Concrete was a Roman invention and came after the Greek civilization.   Both structures were built to honor Gods.   The Greek structure was built to honor Athena, patron of Athens, Athena Parthenos; the Roman structure was built to honor all the Gods in their pantheon of deities.   Both structures were lighted by only natural light of the sun.   The Parthenon was illuminated only by light coming in through the open doors at the front of the temple.   The Pantheon was lighted by illumination coming in through a circular opening in the ceiling called the oculus.   Ã‚  Ã‚  Ã‚  Ã‚   The Parthenon in Athens was built according to the Doric order.   The Pantheon was built to the Corinthian order.   The three orders being Doric, Ionic and Corinthian.   Doric is the most simple or the types and Corinthian the most ornate. It is said that one can tell plain to fancy by the syllables.   Doric having one syllable, Ionic two and Corinthian three. Roman architecture coming after the Greek, it is generally acknowledged that the Roman architecture was derived from the Greek as were most of the Roman Gods, but they refined and added to both to get them Roman.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As for the architectural elements of the buildings, the Parthenon is basically a rectangle with slab on column architecture.   The Pantheon, a Greek word meaning â€Å"all the Gods†, by the way, is a product of Roman advanced architecture with the arch (a Roman invention) made into a dome (essentially an arch completely turned round on its central axis).   The front is a barrel vault (an arch, repeated endlessly on the central axis), attached to the dome.   Both structures have columns, but on both structures they are plain.   The Doric column is a round plain shaft, but on the Pantheon they are plain by choice.   The ordinary Corinthian column most often being fluted.   Ã‚  Ã‚  Ã‚  Ã‚   Another distinctive feature of the Pantheon is the dome.   An invention of the much later Romans is heavier at the base.   The dome is made of cement wider and heavier at the base with progressive thinness graduating toward the top.   Ã‚  Ã‚  Ã‚   Both structures have had multiple uses since its completion.   Both have been reported being built for worship.   That factor has been debated for centuries.   The Parthenon could have been a treasury.  Ã‚   With each succeeding conquering entity, the use of the building changed.   As with the Parthenon, the Pantheon uses have changed.   Most notably, from pagan temple to Catholic church.   Ã‚  Ã‚  Ã‚  Ã‚   Although both buildings are from the Classical period, both buildings survived into the 20th century.   The Pantheon being built of concrete and so fireproof, survived in better condition.   Both structures in their time were used as marble quarries for the conquering entity of the time.   Sculpture was taken from both also.  Ã‚   Enough remains of the structures with descriptions of each through all their existence, to give a picture of them the moment completion was finished.   Enough remains of each, to give a picture of how magnificent they looked in their time, to the people that conceived and built them. References: Sullivan, MA. Images of The Pantheon. March 21, 2007 Platner, SB and Ashby, T.   A  Topographical Dictionary of Ancient Rome, London: Oxford University Press, 1929.   March 21, 2007 < http://penelope.   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  uchicago.edu /Thayer/E/Gazetteer/Places/Europe/Italy/Lazio/   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Roma/Rome/_Texts/PLATOP*/Pantheon.html> The British Museum. The Parthenon. March 22, 2007 The Parthenon.   March 22, 2007 The Parthenon. March 22, 2007 The Parthenon. March 22, 2007   

Technology and media-should counterculture be primitive or cutting Essay

Technology and media-should counterculture be primitive or cutting edge(need to elaborate) - Essay Example It assumes that one has to give up something in order to gain another. In this case, for the artist to continue his or her work, he or she has to give up the creative independence and submit to the dictates of corporate hegemony where art lacks the originality and virtuosity that ideally characterizes art but rather seeks for mainstream validation that would make it profitable thus reducing art as a mere business endeavor. Kurt Andersen made an insigthful analysis in his thought provoking article in Vanity Fair on how business corrupts art. He argued that the contemporary artistic phenomenon and those crafted twenty years ago were basically the same in consonance to the commercial art maxim that there is nothing new or original in this universe except the artistic capacity of packaging and delivering old ideas in new forms and formats. Andersen further argued that â€Å"Lady Gaga has replaced Madonna, Adele has replaced Mariah Carey- both distinctions without a real difference†¦ (Andersen 2).† Art then as treated by mainstream media with its corporate funding is gauge not by its â€Å"soul† or social and artistic relevance and value, but rather on its economic value. Taking these arguments at its face value, it seems that these are extreme positions about art where nobody wins. Art by its purist form will inevitably die due to lack of resources or funding to even continue itself while commercializing it will deliberately sacrifice creativity for commercial acceptance and succes. This problematic situation warrants for an exploration of options whereby art can pursue itself by reconciling with mainstrain media without losing its creativity and artistic independence. All is not grim for purist art however. Despite its limited resources and its effort to insulate from the dictate of mainstream media, purist art had success in the recent decades which tells that there is a chance that purist art will be â€Å"embraced by the commercial mainstrea m to a substantial extent (King 1)†. If it does, it means that Indie art can avail of the advantages of technology and resources present in mainstream media without selling or compromising itself. Should mainstream media embrace Indie art, the latter can then capitalize on the exploiting cutting edge options to bolster its USP of creating immense spectacles, forging larger than life creations and take over the mainstream audience with its pricy awe and grandeur. Despite purist art recent success however, the nagging question still remains that art still needs resources to begin with its work. Without the preliminary funding to expose itself to the public, art will not have even a chance to be accepted and have mainstream validation which stresses further the reality if not inevitability of merging pure art with mainstream media. While this may sound advantageous to purist artist, this new position of pure art cohabiting with mainstream media breeds a new set of problem of defe ating the essence of art. Hibbert elaborated on this reservation saying that Indie culture not only offers to its adherents an aesthetic genre they could identify with, but it also facilitates them with a method, exploiting which they could socially differentiate themselves from the mainstream viewership (Hibbett 55). And this distinct aesthetic genre which differentiated purist art from commercial art may be corrupted or even ruined when too much technology is used as afforded by mainstream media in

Cancer Essay Example | Topics and Well Written Essays - 250 words - 4

Cancer - Essay Example helping a patient understand the diagnosis, treatment, and its side-effects are also very useful because they help a patient in reaching a better decision. According to statistics published by the ACS, there will be an estimated 1.5 million new cancer cases diagnosed each year over the next decade. What factors contribute to the yearly incidence and mortality rates of various cancers in Americans? What changes in policy and practice are most likely to affect these figures over time? One out of every 8 women is at risk of developing breast cancer in the US. There are many factors like age, genetic history, smoking, obesity, and alcohol use, which increase the incidence and mortality rates of breast cancer in American women. Yearly screening tests starting after age 40 should be made compulsory for every woman on a national level to affect the rising figures over time. Prostate cancer is a very common cancer found in American men. One out of every 6 men is at risk of this cancer. Like in case of breast cancer, PSA (Prostate specific antigen) screenings and DRE (Digital rectal exams) can help to detect cancer at a stage when it is most treatable. These tests should be made compulsory also. Prevention based on physical activity and tobacco control is an important area of research which is funded by the ACS. This can help in the prevention and treatment of cancer because research is focused on how tobacco control and good physical activity interfere with the incidence of cancer. Tobacco control research particularly emphasizes on analysing the economics of tobacco control in low and middle income communities. The results then serve to introduce important policy

Report on Employee Attributes and Globalization Essay

Report on Employee Attributes and Globalization - Essay Example Having said that, there are four dimensions in Hofstedes that can be used as a basis for minimizing the risk of managing culture issues in operations. It is highly suggested that the following intercultural dimensions be sought: low power distance, low uncertainty, low individualism and low masculinity. Each of these dimensions would be discussed so readers would understand how these factors can increase the probability of a successful business in a host country. Low power distance would lead to more efficient decision-making inside the organization. If the host country has low power distance, it is easier to work through teams because people would not get tangled with organizational hierarchy. Instead, small groups can be established and team members can openly make suggestions. Everyone accepts responsibility for their mistakes and team members must learn how to collaborate closely. This empowers the employees by allowing them to responsible for their decisions. Low uncertainty can lead to a competitive advantage – innovation. Competition is intense due to globalization thus it is important for an organization to move fast. Cultures with low uncertainty are more open to change and can easily adapt to changes.

Evidence course work Essay Example | Topics and Well Written Essays - 3000 words

Evidence course work - Essay Example Legal principles aim at promoting the rights of children throughout the administration of justice. This means that the legal system needs to uphold the fact that children, including individuals aged 17 years, are people in their own right and thus possess obligations and rights. These rights and obligations must be taken into consideration and respected by judicial and administrative authorities. 17 year olds enjoy special rights at police stations. The purpose of this paper is to examine the array of legal rights endowed on 17 year olds while in police custody for interviewing. The paper will further make pertinent recommendations to enhance the level of protection offered to juveniles in the initial stages of the juvenile justice process. Background International, regional and national legal principles hold that children possess special interests, needs and rights, which must be appreciated in all stages of the criminal justice system. This means that the administration of justice, both criminal and otherwise should always be guided by principal principles of non-discrimination, which are aimed at upholding the best interests of the juvenile. The European Convention on Human Rights is one of the most relevant regional legal principles that countries in Europe seek to incorporate into their domestic legal systems in order to provide guidance on the treatment of juveniles within the justice system3. The Convention has influenced the creation and implementation of legal provisions such as the Police and Criminal Evidence Act 1984 (PACE) and the Human Rights Act 1998 with the view to enhance the protection of juveniles’ rights in all spheres of life. Notably, recent court cases have revealed that PACE is inadequate in its protection of juveniles since it promotes the treatment of 17 year olds as adults during interviews at the police station. In R. (on the application of HC) v Secretary of State for the Home Department [2013] EWHC 982 (Admin) (QBD (Admin)) , the court ruled that the failure to revise PACE 1984 Code C in a manner that differentiates between adults and 17 year olds is a direct contravention of the government’s legal duty under the Human Rights Act 19984. PACE 1984 Code C allows police officers to treat 17 year olds as adults5. For instance, police officers are allowed to delay juveniles’ phone calls to their guardians on the pretext that there are reasonable grounds to believe that the exercise of the right to a phone call will impair the investigations. PACE Code C considers juveniles as all individuals who seem to be below the age of 17 years in the absence of evidence to the contrary6. Since the ratification of the Children Act in 1908, the criminal justice system has maintained that young offenders must be treated differently from adults in all stages of the justice process. Other legal principles such as remand and sentencing legislation, for instance, Criminal Justice Act 2003, Powers of Criminal Cou rts Sentencing Act 2000 and the Rehabilitation of Offenders Act 1974 also differentiate between those below and over the age of 18 years7. Additionally, the Prison Service Instruction 08/2012 describes children as all individuals under 18 years. Under Article 1 of the United Nations Convention on the Rights of the Child (UNCRC) a child is essentially a person under 18 years, unless the law applicable to the child delineates that majority is attained at a

Business strategy of General Motors Essay Example | Topics and Well Written Essays - 2000 words

Business strategy of General Motors - Essay Example This research will begin with the statement that the automobile industry is among the ancient companies whose presence has the effect in the economy. Although experiencing a process of evolution over time, the automobile industry boasts of dominance in the economy. Statistics support this assertion, given the fact that automobile industries employ almost 10 percent of the entire American population. The present research has identified that General Motors is among companies that continue to grow and develop in tremendous lengths. Thanks to excellent strategic plans based on powerful long-term goals, the multinational has spread its wings with a vast geographical presence in all the continents. The author has rightly presented that from America, where the company was founded in the early 20th century, over and across to Africa where dealer shops have been established, General Motors satisfy a lot of customers. Dealing with a wide range of products, the company mainly assembles vehicles and provides spare parts. This paper illustrates that being the mother company to such subsidiaries as renown Chevrolet, Buick, and even the Cadillac, General Motors specialize in personal vehicles; this way its customer bracket entail individuals seeking comfort and convenience, as that their vehicles are customized in order to satisfy those very needs. By doing that, the company manages to maintain its customers as well as attracting potential buyers.

Research Paper Example | Topics and Well Written Essays - 2500 words - 3

Research Paper Example However, the application of alternative dispute resolution methods significantly reduces cost incurred in solving such disputes among many other benefits that are accrued by parties who resort on applying these techniques. This research paper will explore the alternative dispute resolution in contracting, highlights their advantages and/or disadvantages, recommend steps to prepare for each type of action, and discuss how legally binding the decided outcome of each ADR may be for the parties involved. Alternative Dispute Resolution ("ADR") in contracting refers to the alternative methods of helping the parties resolve legal problems before going to court (Nolan-Haley, 2013). According to American Arbitration Association and Fordham University (2006), ADR refers to the numerous methods that are used to solve disputes without involving the conventional court system. They are associated with numerous benefits such as being less expensive and timely than formal trials as well as providing the needed privacy for discreet matters. Moreover, ADR processes help in maintaining relations with strategic business partners, and provide more flexible and creative resolutions to disputes. Almost all ADR processes involve autonomous third person referred to as a â€Å"neutral†, who attempts to constrict the areas of conflict or solve them (Sourdin, 2011). There are four main types of ADR namely negotiation, mediation, collaborative law, and arbitration (Nolan-Haley, 2013). Negotiation is one of the less formal and most simple types of Alternative Dispute Resolution (ADR). It involves starting a dialogue between the conflicting parties with the primary motive being to attain understanding, gain advantage in results of dialogue, or resolve points of difference (Sourdin, 2011). During a negotiation, disputants meet informally whether in the presence of a council or not, in an attempt to resolve their differences. In some cases, courts give the disputants an

Law Assignment on Tribunals Example | Topics and Well Written Essays - 1750 words

Law on Tribunals - Assignment Example In absence of tribunals, disputes among nations would possibly descend into war, economic and human suffering and unsustainable exploitation of global shared resources. Lastly, non-compliance by member countries, non-membership by important countries and a lack of sufficient power to impose resolutions are demerits of tribunals. Introduction Tribunals have gained prominence in the contemporary world ever since the Nuremberg trials for war crimes following World War II. According to Posner and Yoo (2004), a tribunal is a panel of individuals given the responsibility of resolving a dispute between or among states based on international law. Tribunals offer third party dispute resolution or international adjudication, and have different levels on a dependency continuum ranging from the more dependent arbitrator to the less dependent court. Tribunals have been seen as an acceptable way to deal with international disputes, as seen by the pressure on the UN (United Nations) to set up an ad hoc international criminal tribunal (Schabas, 2006). This momentum towards establishing tribunals informs enquiry into the topic, especially given their potential to solve state-state disputes and prevent escalation possibly averting world-scale warfare. The current study investigates the importance of tribunals among two or more nations and the influence of cultural differences on international tribunals, the possible consequences of absence of tribunals and the demerits of the tribunal system. 1. The Importance of Tribunals among Two or More Nations Tribunals occupy an important position in international law and inter-state dispute resolution due to a number of reasons. First, disputes between or among nations are complex in nature and may rapidly escalate into damaged relations, proving difficult to repair. Such disputes are also of a large scale, with the capacity to result in socio-economic and political distress of the citizenry of the involved nations. Darby (2005) provides case examples of some of the inter-country disputes that have occurred in history. The disputes range from disagreements among European nations for the partitioning of Africa for colonization, complex trade disputes and conflicts over boundaries, waterways and international waters. In such cases, the nature and implications of the disputes add significance. For instance, the disputes entail vested political and economic interests and considerations on historical relations among two or more nations. In terms of consequences, warfare, human suffering and disruption of trade may ensue if interventions are unavailable. Inter-state tribunals offer a highly acceptable way out of such complex situations and avert the undesirable consequences that may ensue. The importance of tribunals in settling such disputes also lies in their nature: unlike ordinary courts of adjudication, tribunals do not suppress the voluntary element while making the involuntary element of case submission predominant (Darby, 2005). The tribunal system balances adjudicative and arbitrative roles unlike ordinary courts of law, making it suitable for the complexities of international disputes. This makes tribunals acceptable and averts or repairs any damages in inter-state relations. Tribunals are also sufficiently flexible to cater for different situations. For instance, interstate tribunals provide control to the states, which are unitary

ORGANIZATIONAL ANALYSIS- THE ORGANIZATION Essay Example | Topics and Well Written Essays - 500 words

ORGANIZATIONAL ANALYSIS- THE ORGANIZATION - Essay Example Papworth Hospital also has the Chest Medical Unit that offers respiratory services (Papworth Hospital NHS Foundation Trust, 2013). It is a Public  NHS and has a tremendous relationship with the community due to its long service in the area. The philosophy of Papworth Hospital promotes a positive approach to review and diagnosis, ensuring that the patient accesses medical care in the most suitable setting by the best personnel (Papworth Hospital NHS Foundation Trust, 2013). This relates to team work from the staff who share work collectively for safe and effective clinical care. The hospital’s mission statement is to uphold its status as excellence center for diagnosis and treatment of patients. Papworth Hospital may be said to be a matrix organization as responsibilities are shared in the organization. The board members are involved in decision making, patients and the public are also included in consultations (Papworth Hospital NHS Foundation Trust, 2013). This form of communication explains the level of consultations within the organization. Papworth Hospital seems to have issues with its internal control systems. This means that the governance process must be changed to improve the risk management systems as well as come up with a framework that will ensure that all stakeholders play their role efficiently (Papworth Hospital NHS Foundation Trust, 2013). Nonetheless, the hospital is keen to constantly review its reports what allows to control activities in the organization as well as achieve the set goals. The hospital has a culture of reviewing risks in relation to the quality standards; thus, quality service provision efficiently (Papworth Hospital NHS Foundation Trust, 2013). Papworth Hospital nursing care delivery system involves modern matrons that ensure cleanliness of the patient environment as well as support the nurses in the wards efficiently (Papworth Hospital NHS Foundation Trust, 2014). Social workers help in discharging

The Road Not Taken By Robert Frost Essay Example for Free

The Road Not Taken By Robert Frost Essay The poem â€Å"The Road Not Taken† by Robert Frost strikes me as having a dual meaning.   One perspective of the poem seems to be a statement of advice for people to take the â€Å"one less traveled by†.   Another perspective is that the â€Å"Road Not Taken† may be the road that he took and he was sorry he has chosen that path for some reason or another.   Ã‚  Ã‚  Ã‚  Ã‚   To start with the discussion, I will first discuss the first perspective that of the inference to â€Å"The Road Not Taken† as an advice for people to take.    The author took the first person stance using the words â€Å"I† throughout the poem.   This could be interpreted that he, himself has done what he is advising for others to do to take the â€Å"one less traveled by† (fourth line, fifth stanza). Usually this phrase is used for people who have taken the road that is righteous and the one that is harder to travel or go by but which is the right thing to do.   It is also thought of as the hard but nevertheless, the way to be successful in life.   The author made use of a lot of imagery and metaphors like â€Å"yellow wood† referring to the seemingly yellow path as affected by the daffodils that bloom at the pathways that he often takes with his friend in Massachusetts, at the time he wrote the poetry.   He also describes the road less traveled by as â€Å"grassy and wanted wear† perhaps this is so for lack of travelers trudging in its grass.   Ã‚  Ã‚  Ã‚  Ã‚   Meanwhile, the other perspective or interpretation that could be entertained with regards to this poem is the author’s tone towards the end of the last stanza â€Å"I took the one less traveled by/ And that has made all the difference† seems to denote that he was sorry for the choice he made.   The tone is that of sadness and he uses the line â€Å"I shall be telling this with a sigh†. The next line also situates the point of reflection wherein the author says â€Å"Somewhere ages and ages hence; Two roads diverged in a wood, and I took the one less traveled by,†Ã‚     The metaphor of the words ages and ages hence places the time or hour of recollection at a much recent time after he made his choice, or since the time he made his choice, and decided his course of action.   It implies that this choice was made a long time ago and the last stanza gives a clue as to the outcome of that choice.   Ã‚  Ã‚  Ã‚  Ã‚   Aside from the two possible scenarios that this poem can be interpreted into, there are also some conflicts of imagery.   These conflicts are stated in the use of the lines â€Å"Because it was grassy and wanted wear;† indicates one path or road obviously still has a lot of grass untouched by trudging feet or passers by.   However, the last two lines goes, â€Å"Though as far that the passing there/ had worn them really about the same†, describing both paths and roads as equally traveled or trudged upon by travelers.   This seeming conflict in imagery, though I would interpret as the author’s state of mind, when he was presented with a dilemma or a proposition of which road to take. He seemed to be weighing his options and was in the process of balancing his final decision as to which road to take and sees that there is not much difference in the outward appearance of both paths. In conclusion, the poem in general takes a positive, albeit sad remembrance of the choices in life that the author has made.   But what he seems to be sad about is that he must have wanted to take as many paths as he could, but only he could not as the time of choice is well past already.   Still, the author encourages people and readers to take the road less traveled, for although it presents more challenge and probably even hardship, it is usually the right path to take.

Alcoholic beverage Essay Example for Free

Alcoholic beverage Essay The objectives of the study was to examine if consumption of alcohol affect students academic performance, to determine if consumption of alcohol promote flirting , to determine whether the consumption of alcohol lead to road accidents and also to determine whether television adverts of alcoholic beverages lead to increase consumption. The target population of the study included all students pursuing Bachelor of Science Psychology programme in the University of Cape Coast. A sample size of 79 was chosen for the study. The simple random sampling method was adopted in selecting the sample. Questionnaire was the main instrument used to seek answers to research questions. The collected data was analysed using frequency count and percentages. The findings show that, alcohol intake has adverse impact on students’ academic performance through absenteeism, indulgence in examination malpractices and limited study hours. Alcohol consumption make men confident and women accept proposals easily. Also drunk driving was a major cause of accident in Ghana since drunken drivers flout road traffic regulations. It was recommended that, the Motor Traffic Transport Unit of the Ghana Police Service and the Driver Vehicle License Authority should intensify the campaign to curb drunk driving. Drivers found guilty of drunk driving should be banned from driving or have their license withdrawn for three months. ACKNOWLEDGEMENTSWords alone cannot convey our profound indebtedness to our dynamic supervisor, Professor Rowland A. E. Iheanacho for his fatherly tutelage, affability, time and the invaluable support he provided in the course of this work. To just say we appreciate these individuals will be an understatement: Ms. Mary Adomah Yeboah, Mr. Patrick Duncun Reynold (TOR), Mr. Osei Yaw Boa- Korang(Twifo Praso Rural Bank), Mr. Evans K. Acheampong, and Ms. Dorothy Gabben- Mensah (UCC), Mr. Stephen Doh-Fia (Lecturer Department of Educational Foundations). We are really grateful for every assistance you rendered to bring this work to fruition. 1 / 18 To our supportive parents,Mr. Ransford Oti Fenteng, Mr. Benjamin Asare and Ms, Rose Konamah, we say God bless you all for your prayers, care, encouragement, motivation, ideas, thoughtfulness, deeds of kindness and for every helping hand you offered in the spirit of love to make this piece a possibility. Lastly, kudos to all friends and all who contributed in diverse ways to make this work a masterpiece. DEDICATIONThis work is dedicated, with love, to our parents and siblings. PAGEREF _Toc356649042 \h 28Table 13: Do drunken pedestrians cause danger to themselves and other road users? PAGEREF _Toc356649043 \h 28Table 14: Do drunk drivers like speeding? PAGEREF _Toc356649044 \h 29Table 15: Drunken pedestrians do not flout road traffic regulation PAGEREF _Toc356649045 \h 29Table 16: Do drunken drivers drive recklessly? PAGEREF _Toc356649046 \h 30Table 17: Have you watched any alcoholic beverage advert on television before? PAGEREF _Toc356649047 \h 30Table 18: Do television adverts influence you to buy the product? PAGEREF _Toc356649048 \h 31 LIST OF FIGURES TOC \h \z \c Figure Figure 1: Gender PAGEREF _Toc356649237 \h 20Figure 2: Age range PAGEREF _Toc356649238 \h 21 CHAPTER ONEINTRODUCTIONBackground to the study (Bovee, 1992 p. 7) defines advertising as â€Å"a non-personal communication of information usually paid for and persuasive in nature about products, services or ideas by an identified sponsor†. From this definition, one can see that advertisements are placed on purpose. This is a three-tier which comprises of introducing a product, generating new customers and attempting to stimulate and sustain consumer consumption (Bovee, 1992 p. 9). Since the invention of television, it can be classified as one of the most effective carriers of adverts due to its audio-visual qualities and captivating nature. Its effectiveness cannot be over emphasized CITATION Ebb07 \l 1033 (Ebbrecht, 2007). Recently, the adverts of alcoholic beverages on almost all television stations in Ghana have been regular, persuading viewers to purchase such drinks without any recourse. There seems to be no programme on television without a brand of alcohol being a sponsor. Programmes ranging from prime-time news to live shows are all full of these types of sponsors. The names of some drinks have become common in our various homes and every child who has the privilege of watching television can mention not less than two alcoholic beverages advertised. It is also interesting to note that, names of some alcoholic drinks even give an impression of its benefit to the consumer before they are even purchased. Example is, ‘wo ba ada anaa’ when literally translated means ‘is your child asleep’ makes people think when you drink that beverage you can be sexually active. In Ghana majority of people who take alcoholic beverage especially, the distilled or locally manufactured ones use it as an appetizer believing that, you can eat well when it is taken the moment food is ready, though there has not been any study confirming or rejecting this assertion. This phenomenon is locally referred to as ye bu didi thus; we drink to eat, when literally translated. Many people in the country are more concerned about the rise in the consumption of alcoholic beverages, and have attributed this phenomenon to the indiscriminate adverts of alcoholic drinks in the media, especially on all the television stations in the country. They have even speculated that, the increase in road accidents in the country is due to drunk driving. This speculation from the public was confirmed by the Ministry of Roads and Highways in June, 2009 when it issued a report on the increasing rate of road accidents in the country and pointed out drunk driving as one of the topmost causes of road accidents CITATION Myj09 \l 1033 (My joy online , 2009). This led to anti drunk driving campaign where passengers were advised not to board cars of drunken drivers and to report such drivers to the police. The MTTU branch of the Ghana police service, as one of the measures of curbing drunk driving, randomly check the breath of drivers to determine their level of alcohol intake with their equipment known as breath analyzer or drunkometer. Any driver whose level of alcohol intake exceeds certain limit is arrested for legal action. The Food and Drugs Board (FDB) CITATION Foo05 \l 1033 (Board, 2005) had also acted towards curbing this problem by directing all media houses in the country to stop the advertising of 3 / 18 all uncertified alcoholic products. Moreover, the FDB’s guidelines on alcoholic beverage adverts (FDB GL05/AD ALC/1-2005) stated that, â€Å"For every alcohol advert appearing on television, an anti-alcohol advert of equal length must be aired within half an hour of the advert promoting the alcoholic beverage†- but it seems this has been seriously violated over the years. The 2010 Budget Statement delivered in parliament by the Minister of Finance, imposed a 10% â€Å"Ad Valorem† tax on all alcoholic products in the country. In explaining this, the Minister made it clear that the imposition of this tax on alcoholic products was not for its financial benefits to the government but rather a step towards reducing the problem of alcoholism. Pastor (Dr. ) Mensah Otabil, the General Overseer of the International Central Gospel Church (I.C. G. C. ) and the Chancellor of the Central University College is one of the persons to be alarmed at both the rate of alcoholic beverages advertisement in the media especially television and the rate of consumption. CITATION Sam03 \l 1033 (Awuku, 2003) Has argued that, â€Å"If the state can spend billions of Cedis on advertisement urging the youth to keep away from drugs such as cocaine and other prohibited drugs, why can we not use a fraction of such money to warn the youth against the consumption of alcohol? † The above instances mean that, people are dissatisfied about the rate of television advertisement of alcoholic beverages and expect the state to regulate it, thus more specifically to treat alcoholic beverages as it does to cigarette and cocaine so that it can reduce consumption. This means that some people also believe that the state has not done enough to curb the rise in alcoholism and that the problem should be put in the same perspective as any form of drug abuse in the country. This study assesses the effect of television advertisement of alcoholic beverages on consumer behaviour. Statement of the problem In contemporary times, television advertisement has been seen as the most effective mode of advertising because of its audio-visual qualities and captivating nature. Its effectiveness cannot be over emphasised (Ebbrecht, 2007 p. 3). A recent systematic review to assess the impact of alcohol advertising and media exposure on future adolescent alcohol use identified thirteen longitudinal studies that followed up a total of over 38,000 young people. Twelve of the thirteen studies concluded an impact of exposure on subsequent alcohol use, including initiation of drinking and heavier drinking amongst existing drinkers, with a dose response relationship in all studies that reported such exposure and analysis. For example, CITATION Ell05 \l 1033 (Ellickson, Collins, Hambarsoomains, amp; McCaffrey, 2005) examined the relationship between a range of advertisement exposures over the course of one year and subsequent drinking among US adolescents aged 12 to 13 years followed-up for at least two years, and assessed whether exposure to a prevention programme mitigated any such relationship. Forty eight percent of 1206 grade 7 non-drinkers consumed alcohol during the previous year at grade 9. The results of the longitudinal studies are consistent with the findings of econometric studies, in which, for example, a meta-analysis of 132 studies which provided 322 estimated advertising elasticities, found a positive impact of advertising on consumption (coefficient, 0. 029), when controlling for alcohol price and income. The recent increase in television advert of alcoholic beverages has led to the increase in the consumption of such products. In Ghana there is influx of adverts of alcoholic beverages on television. These indiscriminate adverts of alcoholic beverages on television have sparked public outcry over the years with some even attributing most of road accidents to such adverts as many people believe that these adverts lead to irresponsible drinking, like drunk driving. These fears of the public gained grounds when a report released by the Ministry of Roads and Highways in June, 2009 on the increasing number of road accidents in the country at the time confirmed drunk driving (alcohol abuse) as one of the topmost causes of road accidents CITATION Myj09 \l 1033 (My joy online , 2009). The situation has prompted the government to reduce the rate of consumption by imposing 10% ‘ad valorem’ tax on all alcoholic products in the 2010 budget statement presented by the Minister of Finance and Economic Planning. 4 / 18. The proliferated television adverts of alcoholic beverages also sparked the FDB to place a ban on alcoholic beverage adverts on television in March, 2007. The Driver Vehicle License Authority (DVLA) has spelt out how drunk drivers should behave, by leaving your car at the point you got drunk and join a public transport home. Due to the aforementioned problems and interventions, it is significant for such a study to be conducted to find out the effect of television advertisement of alcoholic beverages on consumer behaviour. Objectives of the study General objectiveThe overall objective of the study was to assess the effect of television advertisement of alcoholic beverages on consumer behaviour. Specific objectivesTo determine whether alcoholic beverage adverts leads to increase consumption. To examine if consumption of alcoholic beverages affect students academic performance. To determine if the consumption of such drinks promote to flirting. To determine how consumption of alcoholic drinks leads to road accident. Research questionsThe study poses and attempts to answer the following questions: What effect does alcohol consumption have on students’ academic performance? Does alcoholic beverage consumption promote flirting? Does consumption alcoholic beverage lead to road accident? Does television adverts on alcoholic beverages lead to increase consumption? Significance of the study Since advertising is important to the promotion of goods and services in today’s competitive market, the implications of this study will help students to know the impact of alcoholic beverage consumption on their academic performance. The government in performing its role of formulating policies and enacting laws to regulate alcoholic beverages adverts in the country can use this document as a reference guide. Finally, the study will be useful to researchers who will in future undertake similar study as it will serve as a source of reference. Scope of the study The scope of the study covers the theoretical and the geographical dimensions of the study. This mainly covers the concepts of advertising, alcoholic beverages and consumer behaviour. The effect of television advertisement of alcoholic beverages could be viewed from many perspectives but for the purpose of this study, it will concentrate mainly on whether advertising leads to increase consumption and consumption affect students’ academic performance, promote flirting and causes road accidents. The geographical scope covers people in cape coast precisely University of Cape Coast students who are 18 years and above. Limitations The study is not devoid of challenges which might affect the result in one way or the other. There is the issue of time constraint since the period within which this research must be completed for submission was less than one academic year. Also, there were financial constraints because there was no financial assistance to aid in the study. This situation forced us to limit the geographical area of the study to only University of Cape Coast which forms a small part of the entire geographical area. Also the number of questionnaires to be used for the study was very few. Organisation of study This study has been organised in five chapters. Chapter one covers various areas of the introduction which include the background to the study, the statement of the research problem, the objectives of the study, research questions, the significance of the study as well as the scope and the organization of the study. Chapter two covers the review of related studies. Chapter three is the methodology used for the study which comprises of research design, population, sample and sampling techniques or methods, data collection methods and instruments, as well as data analysis. Chapter four covers the discussions of the findings and presentations with chapter five covering the summary, conclusions and recommendations of the study. CHAPTER TWOLITERATURE REVIEWIntroduction In this chapter, various literatures are reviewed to give an insight into the present study. This chapter will be written under the following sub-titles: concept of television advertising, television advertising and consumption of alcoholic beverages, alcohol and students academic performance, alcohol consumption and sexual risk 5 / 18 taking. Concept of Television Advertising Television advertising is a span of television programming produced and paid for by an organization or an individual, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes. Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the dawn of television. (Health, 2009) asserted that, television engagement is mainly of the subconscious kind and it is effective at building strong brands, due to the low attention to television adverts, the emotional stimuli are more effective because the viewer does not notice and therefore counter-argues against them. (Unsal amp; Yuksel, 1984) state that advertised products generally are to find more favour in consumers’ eyes than unadvertised ones. (Galbraith, 1958) examined that advertising as manipulating the public by creating artificial needs and wants. He did much to popularize the understanding of economics and society. Aspects of advertising that received emphasis in other fields is persuasion (psychology) regulation (political science) gender, race and class (sociology, cultural studies, and culture (anthropology). (Williams, L. M, amp; H, 2003) focus on the institutionalization and professionalization of advertising that is its commercial functions and its persuasive force. As a social critic, he locates advertising in a social context. For him, advertising belongs to a particular historical moment. It is a part of modern capitalist society, and it distinguishes it from attention- grabbing devices in non-capitalist societies in other times and places. For Williams, advertising cannot be decoupled from the way it comes into being and the work it does in society. He drew attention to sponsorship of art in modern times. His definition said advert is the official art of capitalist society. (Diamond, July,1972) defined advertising as a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, persuade potential customers to purchase or consume that particular brand. Commercial advertisers seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the mind of consumers. According to CITATION Dar09 \l 1033 (Darrin, 2009), television depends on advertising as a way of making profit and to cover up the cost of the shows being aired. Conversely, television has been and is now a good medium for letting advertisers reach a large audience to promote and raise awareness of their products. Despite the availability of other medium of advertising, television remains one of the most popular and cost effective avenues for reaching the advertisers goal. There are a lot of reasons behind every advert which include the following: to create awareness of the existence of a product, to persuade potential targets to buy the product, encourage the public to buy more of the product than previously, to convince the public that its product is superior to other products, create image and goodwill, building up confidence in a business, identifies a business with the goods and service it offer. Forms of Television Advertising There are various forms which can be effectively used in advertising. Mentioned below are the various forms of television advertising. Announcement: in this form, the announcer appears before the camera and conveys the message of the product or service of the advertiser. Examples include: announcements regarding the extended date of sale, gift scheme, concession rates. Slides: this is where only the visual image of the commercial is presented through slides or cards on television, which does not have motion and sound. This form is generally found in local and regional programmes. Here the pictures of the product being advertised appear at the bottom of the 6 / 18 television. Demonstration: this form of television advertising shows the skills through dramatised demonstration to emphasise how a particular product works. The demonstrator or announcer gives explanation on how the product is being used. Advertisements of products such as detergents and blood tonics widely use this form. Dramatized: it is the commonly used form of advertisement which is more persuasive and entertaining in nature. Advertisements of the importance of social issues like girl child education and immunization use this form of television advertising. Animated commercial: this form of television commercial involves cartoon technique. It is more time consuming and this makes it very expensive because the cost of an advert depends on its length. For instance the advertisements on family planning used this technique. Sponsorship: this is where a sponsor (a person who purchases a given amount of broadcast time or advertising space to tell you why you should buy his or her product. There are two types of means to get the sponsorer’s message across: direct and indirect. This form of television advertising is very common in Ghana because every programme being aired on our television station has more than one sponsor, the sponsors products are advertised once or twice during the show. Television advertising and Alcoholic Beverage Consumption. The potential underlying mechanisms for a direct link between alcohol advert portrayals and individual alcohol use are related to norm setting, habit formation and imitation. First, movies, soap operas and advertisements mostly portray substances in a positive way by using prototypes of the â€Å"ideal† person in an appealing context CITATION Eve98 \l 1033 (Everett, R. L, amp; J. L, 1998). Similar findings have been found elsewhere, such as CITATION McC08 \l 1033 (McCreano, Barnes, Borell, Kaiwai, amp; Gregory, 2008) who interviewed youth and found that alcohol advertising was often enjoyed. These advertisements established a climate or association that alcohol is cool, exciting and fun. CITATION McC08 \l 1033 (McCreano, Barnes, Borell, Kaiwai, amp; Gregory, 2008) concluded that alcohol advertising creates an environment which maintains unhealthy expectations, norms and behaviours around alcohol consumption. Secondly, when people associate a specific cue or event to a specific behavioural pattern, example, watching an advert where the intake of alcohol led to admired behaviour like bravery. In essence, the alcohol cues imbedded in this specific context might lead to direct responses thus craving and subsequent alcohol use, especially when this link becomes automatic. Also, alcohol cues in adverts and watching characters consuming alcohol on screen might lead to drinking through the mechanism of imitation. (Quigley amp; Collins, 1999) conducted a study which strongly supported the assumption that when people are in company of a drinker, the drinking pace of the other affects individual drinking rates. According to (Quigley amp; Collins, 1999) there are at least two reasons why this effect occurs: direct imitation and identification. There is a great deal of evidence from neuroscience and psychology showing that people automatically and unconsciously are wired to take over each others behaviour. When we observe someone perform a certain action, the pre–motor representation of that action is activated in our brains as we are about to perform that action ourselves. The presentation of alcohol in the media has received both scrutiny and criticism. As a result of this, researchers begun to explore the effect of such adverts on consumption. Correlation study indicates that media exposure is associated with the attitudes, perceptions and behavior of young people. A study conducted by (Turker, 1985), involving high school males indicated that viewers who watched a great deal of television had significantly higher levels of alcohol use per month than did viewers who watched comparatively less television. (McCreano, Barnes, Borell, Kaiwai, amp; Gregory, 2008) also conducted a study to find the link between television viewing and alcohol consumption. The study followed participants over several years. Respondents were queried about their television viewing habits at ages thirteen and fifteen and their alcohol consumption at age eighteen. They found that, the more television the female subjects watched overall at ages thirteen 7 / 18 and fifteen, the greater were their reported alcohol beverage consumption at age eighteen. For males there was no significant relationship between viewing at ages thirteen and fifteen and consumption at age eighteen. (Grube amp; Wallack, 1994) interviewed fifth and sixth grade students about their awareness of alcohol advertising and their perceptions, attitudes, and behavioural intentions regarding alcohol consumption. They reported that the more aware students were of alcohol advertisements, the more positive their beliefs about alcohol drinking. More positive beliefs about alcohol were associated with indications of likelihood to drink as an adult. Alcohol and students’ academic performance Cognitive and learning impairments from chronic heavy exposure to alcohol can arise from the neuro-toxic effects of ethanol on vulnerable hippocampus and limbic structures. Research findings from animal models and observational human studies have shown that persistent alcohol abuse can result in a decrease in the overall volume of the hippocampus, the area responsible for long term learning and memory. Cell volumes have been found to be consistently smaller in alcohol abusing adolescents and, perhaps unsurprisingly, the degree of hippocampal damage increases with the number of years of alcohol abuse. In one observational research study cited by CITATION Zei05 \l 1033 (Zeigler, C. C, Yoast, B. D, amp; McCaffree, 2005) 38 adolescent alcohol abusers were compared with 69 non alcohol users on neuropsychological tests. The former scored consistently less well in verbal IQ, spelling and reading tests compared to the latter CITATION Lov04 \l 1033 (Loveland- Cherry, 2005) reports that school attachment and receiving good grades have been associated with less adolescent alcohol use, while absenteeism and poor grades are associated with early initiation and increased levels of alcohol use. CITATION Per02 \l 1033 (Perkins, 2002) found that male students who drank more than 5 drinks, and female students that drank more than 4 drinks, in a session one or two times in a 2 week period were over three times more likely to report getting behind in school work compared with more moderate drinkers. When the drinking frequency increased to 3 times in a 2 week period, they were more than eight times more likely to report this problem. CITATION Ber87 \l 1033 (Berkowitz amp; Perkins, 1987) found that women students were as likely as men to experience impaired academic performance due to alcohol. Most reviews which looked at educational performance related to American college students and the majority evidence points to the fact that the association between academic performance and college drinking is inconclusive. A number of reviews have discussed the methodological limitations of studies that investigate the relationship between alcohol and academic performance. Much of the cited evidence for a relationship comes from cross sectional studies which cannot ascribe a causal link. However, there is emerging evidence from longitudinal studies which suggests that binge drinking may impair academic performance over time. Nevertheless, it is noted that most college students who drink go on to lead successful lives. Indeed CITATION Gil02 \l 1033 (Gill, 2002)  argues that alcohol may be a scapegoat for other factors that may limit poor academic performance. CITATION Roy11 \l 1033 (Royce, 2011) in United States argued that the amount of alcohol consumed by students correlate with their grade point average. Thus, there is a negative relationship between alcohol consumption and students academic performance, as the more alcoholic beverage taken by students, the lesser time available for studies or academic work. CITATION Wil03 \l 1033 (Williams, L. M, amp; H, 2003)  .

Gender differences when attending a mirror tracing task

Gender differences when attending a mirror tracing task The purpose of this study was to test the hypotheses of speed and accuracy when practicing Mirror Tracing between men and women as well as the difference between genders with skill transferring when completing this task. The sample consisted of 243, 170 females and 73 males online and on campus university students who participated in the Mirror Tracing task for one week. Results indicated that as predicted, men were more accurate and faster than women when attending to the Mirror Tracing task. They also scored higher on skill transferring than women. It was concluded that men score higher on spatial tasks than women do, however the differences in spatial skills between men and women can be credited to learning. Each hemisphere of the brain specialise in different tasks, the left hemisphere is mostly responsible for linguistic functions while the right hemisphere is mainly responsible for complex visuo spatial analysis (OBoyle, Hoff Gill, 1995). The Mirror Tracing task has been studied for many years and is considered to be a study of trial and error (Ketterlinus, Sep31, Vol. 2 Issue 3, p200). Mirror Tracing has been used to study the differences between men and women, however as indicated by), the difference in spatial ability with genders can be attributed to learning (Halpern, 2000 Kimura, 1999). On average, females perform not as well as males in spatial abilities Spence et al. (2009), mirror tracing has become a very important and popular study to use when determining differences in abilities. Each spatial task focuses on different aspects of it, some focus on problem solving skills where others focus on mental orientation Spence et al. (2009). Mirror Tracing focuses on repetitive motions as participants are required to draw the same shape or shapes over a period of time by only looking in the mirror at it. Mirror Tracing has its limitations as it focus is mainly on a limited amount of shapes which with time and practice either gender can perform well. However it does measure the speed and accuracy of how the each gender (OBoyle, Hoff Gill, 1995). Past studies, such as O Boyle, Hoff Gill (1995), have come to a conclusion that males have excelled in spatial tasks more than females and determined that males are able to attend to this task with more accuracy than females. In this study the aim is to determine whether speed and accuracy differs between genders and to measure the differences in skill transferability of participants of different genders. It was predicted that males will be faster and more accurate when practising mirror tracing compared to females. It was also hypothesised that males will have a higher score with regards to skill transferability in terms of speed compared to females. Method Participants The sample consisted of 243, 170 females and 73 males online and on campus University students. The mean ages was 21.85 (SD = 5.8). All participants participated in the Mirror Tracing task for one week. Materials Mirror tracing skills transferability of this skill in males and females was determined using a Mirror Tracing exercise. Each participant was provided with instructions on how to complete the Mirror Tracing exercise and experimental material with star and face shapes in it. Each participant had to use a mirror, pen or pencil, cardboard or similar to block the view and a clock or stopwatch. Finally each participant was also provided a summary of results sheet to note down their individual results. To accurately score and record the results, participants had to count how many times they touched the line and count that as one error, each time they went over the line was counted as two errors and any breaks in the line were counted as one error. Procedure Before filling out the summary of results sheet, all participants were informed of the following: the purpose of the study, nature of the study, anonymity and provided with information of how to do the Mirror Tracing task. Participants completed the task either online or on a paper copy and returned it to the tutor. The experimental material used was star and face shapes to measure speed, accuracy and skill transferability between men and women. Each participant had to trace one star and one face with each hand on day 1. For the next five days each participant had to trace four star using each hand and on day 7 trace a final face and star with each hand. To complete this task, the participants had to place the sheet with the shape on it on a table with a mirror in front of it still being able to see their hand in it. They then had to hold the cardboard above the shape, check and record the time and start tracing it. This had to be done with both hands. The participants had to record the time it took them to complete the activity on the Summary of Results sheet and return it to the tutor once completed. Results There was very little mean difference in the mirror tracing exercise for day 2 day 6 between men and women in regards to speed and errors, however the results indicate that men tend to be quicker and more accurate than women in this spatial task. The results indicate that as predicted, men were slightly quicker and accurate than women when attempting the mirror tracing exercise as indicated in Table 1 and 2 below. Initially on day 2, women were quicker at the exercise than men and for both participants, the speed did increased and errors decreased as the days went on, however the results for males are somewhat higher than females. The Standard Deviation for both is also very similar as indicated in Table 1 and 2 below. Table 1 Means and Standard Deviation of the Mirror Tracing Task Day 2 Day 6 for speed between men and women Report Gender practice2_time practice3_time practice4_time practice5_time F Mean 112.8293 100.7399 91.6370 84.5834 N 167 167 167 167 Std. Deviation 75.29216 64.04660 58.79142 49.88509 M Mean 130.1631 107.9093 100.1247 86.8376 N 72 71 72 71 Std. Deviation 82.41461 76.36392 82.37136 54.71729 Total Mean 118.0512 102.8787 94.1940 85.2558 N 239 238 239 238 Std. Deviation 77.74119 67.86959 66.70926 51.26775 Notes: F = Females; M = Males Table 2 Means and Standard Deviation of the Mirror Tracing Task Day 2 Day 6 for accuracy between men and women Report Gender practice2_errors practice3_errors practice4_errors practice5_errors F Mean 30.4850 24.7425 20.7844 18.1138 N 167 167 167 167 Std. Deviation 19.70134 15.14626 14.24574 13.26624 M Mean 29.0833 25.1408 22.0000 20.2394 N 72 71 72 71 Std. Deviation 21.73512 19.37546 17.47916 15.56137 Total Mean 30.0628 24.8613 21.1506 18.7479 N 239 238 239 238 Std. Deviation 20.29945 16.48019 15.26442 13.99079 Notes: F = Females; M = Males The results for males for skill transferability in terms of speed when drawing the star shape were longer on day 1 however became shorter on day 7 compared to the females results. When drawing the face shape, males only have a slight difference in speed compared to women. The Standard Deviation and mean does not appear to have much of a difference in both results for both genders. The Tables below will demonstrate the results for both genders and both shapes. The results indicate that males score higher than females for skill transferability in terms of speed. Table 1 Means and Standard Deviation of the Mirror Tracing Task Day 1 Day 7 for speed between men and women Star Shape Report Gender Star_day1_time F Mean 155.9722 N 168 Std. Deviation 80.94931 M Mean 183.7635 N 72 Std. Deviation 94.60747 Total Mean 164.3096 N 240 Std. Deviation 86.02650 Notes: F = Females; M = Males Table 2 Means and Standard Deviation of the Mirror Tracing Task Day 1 Day 7 for speed between men and women Face Shape Report Gender day1_eyes_time DAY7_EYES_TIME day1_beard_time DAY7_BEARD_TIME day1_lips_time F Mean 68.9262 44.2241 50.1544 34.7455 39.1005 N 170 169 169 168 170 Std. Deviation 69.00433 33.65402 50.52303 35.44573 60.49047 M Mean 73.8775 43.9458 51.7029 32.9751 37.2300 N 72 72 73 73 72 Std. Deviation 38.01924 20.52175 28.36886 20.76469 24.18248 Total Mean 70.3993 44.1410 50.6215 34.2092 38.5440 N 242 241 242 241 242 Std. Deviation 61.40059 30.28893 44.94811 31.69008 52.33488 Notes: F = Females; M = Males Discussion The results of the study support both of the hypotheses for speed, accuracy and skill transferability between men and women. There are slight differences that are noticeable in mean and Standard Deviation in both men and women. The accuracy has improved over time for both genders however there was not a noticeable difference between them. Both genders also improved on their speed over the course of this task, however males did become faster than women when completing this task. As per Spence et al. (2009), the differences in spatial abilities between genders can be credited to learning. As identified by Voyer, Voyer and Bryden (1995), men tend to do better in performing some spatial tasks compared to women Spence et al. (2009), and according to this study men did perform better than women. Women tend to do better than men in tests of perceptual speed (Kimura 1992), verbal fluency and precision motor control, while males excel on some spatial tasks (OBoyle, Hoff Gill, 1995). The aim of this study was to determine whether speed and accuracy differs between genders and whether the difference in skill transferability of participants is different between genders. The results indicate that there is a difference in speed and accuracy between men and women when attending to spatial tasks. Men also tend to be able to score higher on skill transferability compared to women. These findings support the findings of O Boyle, Hoff and Gill (1995). There were some issues identified with this study that may have affected the results. The data was collected after a week with no guarantee that the off campus students have not falsified their results. There is no way of tracking who actually did the task accurately and who made up their results. Another issue that was identified was that the results were due on a certain date and were then extended, however the submission area was not changed and all results were to be sent to the Tutor. Some students were late with their submissions and the results were released late, which minimised the time other students got to write up the report. Overall, the results supported both hypotheses which indicated that men would generally be faster and more accurate than women when attending to the Mirror Tracing task as well as score higher on the skill transferability with spatial tasks. The aims of this report were also met as it has demonstrated the differences in gender with regards to speed and accuracy as well as the differences with skill transferability in genders.

Assyrian Warfare :: essays research papers fc

Assyrian Warfare During Mesopotamian times, wars were what divided ruling periods. There were many different peoples that dominated Ancient Mesopotamia and the Assyrians were one of them. The Assyrians prospered mainly because of their divine talent to defensively resist and offensively overwhelm their enemies. At no point of Assyrian rule was there ever a time without conflict of some sort. The Assyrians were known to have a powerful, ruthless army. The army was the largest Middle East or Mediterranean fighting force that had ever been seen. It is believed that God himself promised the Israelites that if they disobeyed Him he would allow them to be taken up and carried away to foreign lands. His promise is explained in Isaiah 5:26-29. It reads, â€Å"He will whistle to them from the end of the earth; Surely they shall come with speed, swiftly. No one weary or stumble among them No one will slumber or sleep Nor will the belt on their loins be loosed, Nor the strap of their sandals be broken; Whose arrows are sharp, And all their bows bent; Their horses’ hooves will seem like flint, And their wheels like whirlwind. Their roaring will be like a lion, They will roar like young lions; Yes, they will roar And lay hold of the prey; They will carry it away safely, And no one will deliver.† Israel’s rebellion angered God and it led to war with the invincible Assyrians. The Northern Kingdom of Israel was wiped out. â€Å"Why were the Assyrians at war so much?† is a likely question to arise when discussing these people. And in my eyes the answer is simple. For land and power. The map of the beginning of the Assyrian empire compared to the end of the Assyrian empire shows great difference. It is obvious that much expansion took place during this rule. Like the Chinese Han dynasty, there was an explosion of territory growth in the Assyrian time period. Not being able to control all the land and people was the Hans’ weakness and led to their downfall. The Assyrians had an interesting policy that eliminated this problem. They would deport defeated nations and led them to captive lands. This would destroy the individuals’ sense of nationalism and would cause them to be much more willing to submit to Assyrian rule. They figured that the less people would resist, the less problem they would have with their captives and it worked well for them. Assyrian Warfare :: essays research papers fc Assyrian Warfare During Mesopotamian times, wars were what divided ruling periods. There were many different peoples that dominated Ancient Mesopotamia and the Assyrians were one of them. The Assyrians prospered mainly because of their divine talent to defensively resist and offensively overwhelm their enemies. At no point of Assyrian rule was there ever a time without conflict of some sort. The Assyrians were known to have a powerful, ruthless army. The army was the largest Middle East or Mediterranean fighting force that had ever been seen. It is believed that God himself promised the Israelites that if they disobeyed Him he would allow them to be taken up and carried away to foreign lands. His promise is explained in Isaiah 5:26-29. It reads, â€Å"He will whistle to them from the end of the earth; Surely they shall come with speed, swiftly. No one weary or stumble among them No one will slumber or sleep Nor will the belt on their loins be loosed, Nor the strap of their sandals be broken; Whose arrows are sharp, And all their bows bent; Their horses’ hooves will seem like flint, And their wheels like whirlwind. Their roaring will be like a lion, They will roar like young lions; Yes, they will roar And lay hold of the prey; They will carry it away safely, And no one will deliver.† Israel’s rebellion angered God and it led to war with the invincible Assyrians. The Northern Kingdom of Israel was wiped out. â€Å"Why were the Assyrians at war so much?† is a likely question to arise when discussing these people. And in my eyes the answer is simple. For land and power. The map of the beginning of the Assyrian empire compared to the end of the Assyrian empire shows great difference. It is obvious that much expansion took place during this rule. Like the Chinese Han dynasty, there was an explosion of territory growth in the Assyrian time period. Not being able to control all the land and people was the Hans’ weakness and led to their downfall. The Assyrians had an interesting policy that eliminated this problem. They would deport defeated nations and led them to captive lands. This would destroy the individuals’ sense of nationalism and would cause them to be much more willing to submit to Assyrian rule. They figured that the less people would resist, the less problem they would have with their captives and it worked well for them.