Product Place Lush Location Strategy

Due to the unique characteristics of the Lush Company’s industry of operation, it is vital to balance the elements of intangibility, inseparability, and heterogeneity in the 4Ps of its market mix (Eldring, 2009).Advertising We will write a custom report sample on Product Place: Lush Location Strategy specifically for you for only $16.05 $11/page Learn More Therefore, it is important to establish means and ways of reaching the potential market consisting of sensitive clients through the following strategies. Online Placement Though currently operational, the company should redesign its online purchasing website to increase it visibility. The main objective and goal of this online marketing plan is to attract the young adults’ market bracket that spends nearly a quarter of a day online. This will be achieved through optimization of the company online portal website to improving on visibility of the products online. It is necessary to revise t he company’s online sales algorithms constantly for the search result for the company’s products to remain at the top. This can be achieved through revising the content to ensure that all the information in the website pertains directly to the needs of potential clients (West, Ford Ibrahim, 2010). Retail Stores In order to further the current market expansion strategy, the Lush Company should explore the option of franchising its products to smaller retail stores across the UK. Specifically, the kiosk model will increase the visibility of the company’s products to the low quantity purchasers. The retail stores will then use the parent company’s supply chain channels to reach out the market segment (Jobber, 2012). For instance, the company may use the services of the famous Iman Cosmetics distributors that have small retail stores across the UK.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper w ith 15% OFF Learn More Since the Iman’s distribution channel is well developed, the Lush Company will increase their product visibility in all regions where Iman Cosmetics distributors have retail stores. The current distribution channel of the Lush Company consists of 50 distributors with each selling an average of 100,000 products annually. Thus, an addition of 10 distributors will certainly increase the annual turnover by 100,000 products. In three years, the turnover will stabilise at 6,000,000 pieces of Lush beauty products, which is almost 20% increase in the market share. Thus, a 15% increase is very viable within three years. As the market share increases, Lush Company’s market visibility will also increase in the same proportion (Eldring 2009). Partnerships with the supermarkets Reflectively, all the supermarkets in London have store space for the cosmetic products. For instance, Sainsbury and Tesco stores have some of the largest shelves for cosmetic products. Thus, Lush Company may sign a memorandum of understanding with Sainsbury, Tesco and other supermarkets located within the cities of London, Bradford, Birmingham, and Peterborough among others. The memorandum of understanding will entail an agreement with the supermarkets to allocate special shelves for the Lush products besides running promotions on behalf of the company.Advertising We will write a custom report sample on Product Place: Lush Location Strategy specifically for you for only $16.05 $11/page Learn More In return, the supermarkets will retain an agreed percentage of returns from these products. When this strategy is successfully implemented, Lush Company will greatly increase its visibility in the above cities through its products in these supermarkets. Product distribution channel To further penetrate the expansive cosmetic industry of the UK, the Lush Company should improve its distribution network by adding a fleet of ten autom obile cosmetic shops that also acts as the source of transport for the company’s products to different stores and supermarkets (Wormeli, 2007). These automobiles will be fitted with visible posters of the company products. The automobiles will be allocated to different regions of the UK such as Truro, Wakefield, and Wolverhampton where the availability and visibility of the company’s products are minimal. In order to successfully implement this strategy, the Lush Company will have to double its current expenditure on product delivery to the market. However, this cost will substantially drop after a short period of time as the company will start to benefits from economies of scale as a result of dispatching more products into the market due to improved product visibility. Reference List Eldring, J 2009, Porter’s (1980) generic strategies, performance and risk: An empirical investigation with German data, Diplomica-Verl, Hamburg. Jobber, D 2012, Principles and pra ctice of marketing, McGraw-Hill Publishers, New York, NY.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More West, DC, Ford, J, Ibrahim, E 2010, Strategic marketing, Oxford University Press, Oxford. Wormeli, R 2007, Differentiation: From planning to practice, grades 6-12, Stenhouse Publishers, Portland. This report on Product Place: Lush Location Strategy was written and submitted by user Elise Walker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Military Tribunals essays

Military Tribunals essays In Guantanamo Bay there are several detainees who have been there for over year nearly two years now. These are members of al-Qaeda, Taliban, or those suspected of being or supporting other terrorists. Recently a few have been released on that there innocent, and many others delivered to their own country to be tried by them because of political pressures. All of these events are happening because of Bushs Military Order to create military tribunals to convict war criminals. This paper will look at the advantages and failings of these military commissions. It will also take a look at a case tried in the civil court that many supporters of the military tribunals thought should be held within them. Then conclude by giving the opinions of this writer on arguments given. Proponents of Bushs Military Order for military tribunals argue that the tribunals are better to try the terrorists than our criminal justice system. They argue that military tribunals can dispense justice swiftly, close to where our forces may be fighting, without years of pretrial proceedings or post-trial appeals (Gonzales). They also give example of how the terrorists trials for the 1993 bombing of the World Trade Center took five months of testimony, 207 witnesses, and 1,003 exhibits not to mention many days of legal arguments and four days of jury deliberations (Dean1, 2). That was for the first trial the second one, involving the remaining defendants, took over eight months to complete. These examples show how that a large amount of time would take to prosecute terrorists in our criminal justice system. That it could take a long while for justice to be dispensed and that it would be costly to us. Also proponents argue that American citizens placed as jurors risk their lives and their families from other terrorists. They also speak of the problem of a unanimous finding of guilt beyond a reasonable doub...

Strategic Change Management Essay Example | Topics and Well Written Essays - 3000 words

Strategic Change Management - Essay Example In this essay, the significant and application of strategic change in organizations would be considered. One of the examples of the strategic change in the current economic scenario is that of Marks & Spencer. The example of this organization would also be discussed. WHAT ORGANIZATION STRATEGIC CHANGE MEANS AND HOW IT IS SITUATED AS LITERATURE Strategic change is highly important for all the organization in today’s global situation. This section describes what strategic change is and a basic model for change. Strategic Change in Organizations Strategic change in organizations means bringing a change in the internal environment in accordance with a defined strategy that is implemented through synchronization of the organization’s vision, mission, goals and objectives. A strategy is a framework on which the decisions and operations of an organization depend. A strategic change is changing the way an organization operates by changing its strategy. Strategic change is a ver y wide term it may also include radical transitions undergone by organizations that include changing the strategy, structure, culture and processes of the organization. ... Such indicators are named Key Performance Indicators (KPIs) which indicate the difference in the performance of the organization before the implementation of the change and after the implementation of the change. If the difference is in line with the projected results, it can be concluded that the strategic change is being implemented successfully; however if the difference in performance is not as planned, it can be concluded that a modification in the strategy is required. There are a number of factors that can cause pressure for a strategic change in an organization. Such factors can be so significant they can sometimes harm the very survival of an organization. Therefore, in order to survive in the market, an organization needs to bring change in its system as a result of the pressure from such factors. Factors that can create pressure for change may be; change in external environment of an organization that is, change in technology, change in economic scenario, change in social trends or a change in political scenario. There are a number of ways in which a change may happen in an organization. The strategic core of an organization, which normally comprises of the board of directors, may inform the other levels of organizations that the organization is under a crisis and they may suggest a strategy for change. On the other hand, the change may be a gradual process with a number of short term goals. In this manner, the change would happen without raising an alarm throughout the organization. Another manner of bringing a change in the organization may be through a change agent. A change agent may be the leader of an organization or any other person who is inspiring

(The Roar of the Tiger Mom) Synthesis Assignment

(The Roar of the Tiger Mom) Synthesis - Assignment Example Therefore, the competitiveness of children is by far determined by whether the child is from the western or from the Chinese culture, and what competitiveness means in those cultural contexts. Thus, this synthesis seeks to digest the various tenets of making children competitive in the future, through taking an account of different approaches that are applicable. Different approaches to parenting represented by the western and the Chinese Models Parenting approaches define the competiveness of children in the future. The approaches of parenting can simply be defined as either the Chinese model, or the western model. The western model of parenting is open and free-range, where the parents allow their children to make some of the crucial choices in their lives, especially regarding their academic interests and the professions they would like to take (Behrens & Rosen, 2013). Therefore, according to the western model of parenting, children are allowed to see learning as fun, while avoidi ng stressing academic success upon the children, since â€Å"Western parents are extremely anxious about their children’s self-esteem† p144. ... r children’s academic performance, through instilling on them a culture of academic pursuit that is almost free of other educational activities, such as games and drama (Behrens & Rosen, 2013). Thus, Hanna Rosin, in her article, â€Å"Mother inferior† observes that â€Å"many American parents will read The Battle Hymn of the Tiger Mother, and feel somewhat defensive and regretful† p148. Chinese parents spend most of their time imploring their children to pursue academic excellence, which is then used as a measure of successful parenting in the Chinese culture. According to this model, whenever a child is not performing exemplarily in academics, then, definitely the parent has failed in his/her role of parenting. However, it is the Chinese mothers who play a great role in the education of their children, since the academic success of a child is used to measure the successful parenting of a Chinese mother (Behrens & Rosen, 2013). The most interesting aspect is that ; the Chinese mothers have developed strict guidelines on how their children should behave, in terms of what they should pursue and what they should engage in, in the course of their learning. While the Chinese parents may spend up to 10 times of their time engaging their children in academics, the western parents allows their children more free time, for which they can use in sports and games The Chinese applies the philosophy that â€Å"nothing is fun, until you are good at it† p143. Further, the Chinese parents apply the adage that to be good at something, one has to work, and children do not like working. Therefore, if a child has to become successful in anything, it is the duty of the parent to ensure that children are involved in working for what they are interested in. However, in denouncing this view,

Case study on abercrombie and fitch Example | Topics and Well Written Essays - 2250 words

On abercrombie and fitch - Case Study Example A marketing strategy in any business is a tool to a competitive advantage. It refers to setting the marketing plans, objectives and working towards market share. Marketing strategies are dynamic due to the different circumstances or environments companies do business. It is then necessary for a marketing manager to scan the environment before laying the most appropriate marketing strategy. The scan is conducted for both internal and external environments. In the internal environment, a marketing manager will have to consider the marketing mix, performance and any possible constraints that affect its implementation (Roederer, 2013). The most effective marketing strategy features market segmentation, targeting and then product differentiation or positioning. The first step is dividing the market into subsets of consumers with common needs. Consumer grouping is possible through the following segmenting the market. First, market can be segmented geographically, which gives precise features and common characteristics determining the needs of consumers in that particular region. Rainy regions will have high demand for raincoats and gumboots while hot regions will be in great need of summer clothing. Second, segment using variables like age, education and gender that is referred to demographic segmentation (Roederer, 2013). Third, there is behavioral segmentation whereby customers are grouped according to their usage rates and attitudes. The subset then gives the demand level. Fourth, cultural segmentation will consider putting together customer with same belief and moral values. The marketing manager will also be able to understand different culture preferences to provide only what is acceptable in a particular culture. Market segmentation gives some information about the potential customers. The data is useful in defining the target market. Using such data, the marketing manager can know what is needed

Stress: Impact on Health of Hong Kong People

Stress: Impact on Health of Hong Kong People Stress – Main Reason for Decline in Health of Hong Kong People Introduction In the crowded and competitive city, Hong Kong, pressure which appears in all age groups damages health of residents. According to the Department of Health (Public Health Information System, 2015), the main external death cause of Hongkongers were intentional self-harm. The World Health Organization (WHO) identified depressive illness is projected to be the second leading cause of disability worldwide in 2020. The main reason for the decline in health of Hongkongers are stress caused by the onerous educational system, taxing working environment and strict social conformity, but they can be resolved by reforming the educational system, modifying the work policies and implementing public stress management program to improve the health of Hongkonger. The purpose of this report is to present recommendations of stress relief. Analysis To begin with, strain is caused from Hong Kong rigorous educational system which sorts students into institutions ranked hierarchically[A1]. This system compels schools to focus on the academic results and vie against one another in fierce competition (Ho, 2008). There are exorbitant expectation, excessive homework and frequent tests for students. A study found that the first-year tertiary education students in Hong Kong are prevalence of depression, anxiety and stress. The high rates of morbidity and high prevalence of symptoms were alarming (Wong, et al., 2006). In fact, the academic problems, such as disaffection, disruption and underachievement were stressors for not only the students, but also their family members (Service Network on Ethnic Minorities, 2010). In Hong Kong, parents arrange pre-school educations and extracurricular activities insanely for their children as they are extremely anxious about their development. The students with overestimated ability will doubt about their performance in getting others acceptance and agreement. Besides, extreme pressure from this onerous educational system may trigger mental disorder, social withdrawal and even self-destructive behaviors. Education Bureau (EDB) can modify the educational system to relieve the school related stress by promoting well-rounded development and self-regulated learning. The comprehensive educational infrastructure in the United State (US) is established in a stress-free environment (University of Michigan, 2015). EDB can reform the system by referring to the well-rounded teaching method in US which is innovative, for instance, role playing, use of computer games, simulation, experience method and application method (Vallance, et al., 2014). As well as changing the teaching method in school, EDB should modify the education orientation. EDB should fund a wide selection of curricula opportunities while the education should be more value oriented than career or money oriented. Teachers should focus on the imagination and creative ability of students. The main point is reforming the entrance examination of schools. This modification of educational system can discover creative personnel and deceas e the burden on students. It makes the teaching more enjoyable (Patankar Jadhav, 2012). It motivates and stimulates students to develop happy normal lives as they can have their own goal. Thus, the school related stress, can be relieved. However, it takes time to change the operating mode of schools. EDB needs to collaborate with schools and provide a definite instruction so as to change the teaching method and selection system progressively. Another argument is that the decline in health of Hongkongers arise when there is pressure from placing a strain in workplace. Work related pressure occurs where workers perceive they cannot subject or cope with the demands within the workplace. Overloaded work, long working time and nebulous career prospect inducing excessive or uncontrolled pressure disquiets Hongkongers. The Hong Kong worker stress level was at 55%. The value was ranked third in the world and higher than the global average (Sarti, 2012). Work strains go home with the worker while home strains come to work with the worker (Perth College, 2014). As the ability of workers were overestimated in tight workplace, which brings terrible consequence such as fatigue, muscle wastage, adult-onset diabetes and adverse lifestyle, it would disturb their ability to perform to expectation (OvercomeBullying.org, 2015). It is time for the Legislative Council to formulate a work policies and legislation modification by referring to the cross-college Stress Management Policy and legislation in United Kingdom (UK) as a response to the decline in health of Hongkongers. The value of stress level of workers in UK was lower than the global average. Legislative Council can formulate this policy in Hong Kong in order to mitigate the occurrence of related potential harm from work. Under this policy, manager, supervisor and staff will be assigned responsibilities. The basic responsibility for managers are ensuring staffs are fully trained to discharge their duties. They should not only provide equivalent developmental opportunities for each staff, but also monitor workloads, working hours and overtime so as to ensure staffs are not overloaded or overworking. Supervisors are accountable for conduct Wellbeing and Staff Surveys to identify stressors in the workplace and ensure managers take appropriate actions to address the issues. Additionally, human resources staffs are in charge of conducting and implementing recommendations of risks assessments within their area of responsibility (Perth College, 2014). Along with acknowledging the responsibilities and ways to protect the mental wellbeing of themselves or their subordinate, work related pressure can be identified and managed by managers. Employee can seek assistance and support from their representative as early as possible as the policy requirement too. Therefore, the strain in workplace can be eliminated by protecting the autonomy and remuneration of all employees.On the other hand, as this legislation is related to settled responsibility of different stakeholders, it may cause dissension between each other easily. So, Legislative Council must hold a public advisory with promotion before the formulation. From a social point of view, Hongkongers are accustomed to blind conformity which brings an exhausting lifestyle. It is well-known that Hong Kong is a fast paced city where workers all have busy work, school, social life and other commitments. They pursue to be efficient in any time. However, this conformity damages health progressively. For example, overeating fast food causes obesity, overusing internet brings visual impairment and staying up late with harm to mental well-being. Some residents claimed that the main reason for the decline in health of Hongkongers are the insalubrious lifestyle, smoking. It is because cigarette smoking is the major cause of lung cancer (Public Health Information System, 2015). Although smoking is a lifestyle, it is a herd behavior. Hongkongers tend to follow the actions or beliefs of others. Under the social pressure, anyone who pursue to achieve social goals and have an intangible competition damage their health eventually. Hospital Authority (HA) should focus on seeking collaboration with nongovernmental organizations (NGOs) in order to relieve pressure of Hongkongers by implementing public stress management program. Government health sector plays a leading role. HA is already leveraged on available capacity and capability in the private sector through public private partnership (PPP) for managing demands (Cheung, 2015). If HA focuses on community-based activities and prevention concurrently, it will arguably better place to approach and win the trust of local communities. Moreover, NGOs can make a close affinity with community by collaborating with other advocacy groups (Thara Patel, 2010). Afterward, the seriousness of stress can spread widely by promotion and education which increase the awareness of the early signs of this treatable depressive disorder. Through the combined efforts from both the public and private sectors, this collaboration leads to an overall improvement in healthcare service qu ality. It alerts residents to have self-management of stress while early diagnosis and prevention benefit in further control of the health status. Nevertheless, a key problem in NGOs is the source of their funding which rise required to augment resources. To tackle this problem, Labour and Welfare Bureau can establish a fund for providing assistance to organization. It encourages the organization to strengthen the related activities by solving their economic burden. Conclusion This report describes stress is the main causes of the decline in health of Hongkongers. It reminds people about the fact that an anxious status is in hazard. A process of collaboration and communication across public and private domains that focuses on common goals can relieve stress of Hongkongers comprehensively. Education Bureau, Legislative Council and Hospital Authority should be the leaders in creating a new stress-free educational system, working condition and social ethos. Take it as a mutual responsibility to further partnership activities and monitor impact on the health of the public.

Theories on Cell Fusion Essay -- Biology Microbiology

Theories on Cell Fusion Endosymbiotic theory commonly asserts that the eukaryotic endomembranes and cytoskeleton originated and formed a type of proto-eukaryotes that started engulfing and using other prokaryotes, thus explaining the presence of bacterial genes in mitochondria. Many scientists are now contesting this idea based on new data. This new data shows that some of the machinery for transcription and translation of DNA may be from archaea, instead of the theory that most or all genetic information came from an engulfed bacterial cell. â€Å"In particular, it is turning out that eukaryotic nuclear genomes carry many genes of bacterial (sometimes à ¡-proteobacterial) origin which have nothing to do with mitochondrial functions.† (2) The tree of life may not necessarily be correct when it shows Eukarya coming off either the bacterial or archaeal branch of the tree. Instead, we are proposing that new theories suggesting genomic fusion may be more accurate. The relationship may have started out through necessity, which lead to increased surface contact and eventual lateral gene transfer. Scientists not only have evidence that this may have happened instead of endosymbiosis, but also reasons why cell fusion may have occurred. Martin and Muller think that the excretion of hydrogen and carbon dioxide by à ¡-proteobaceria benefited methane-producing archaeans that used hydrogen and carbon dioxide as sources of energy and carbon. â€Å"In the absence of an outside source of hydrogen, the Archaean (nominally the host) became dependent on the à ¡-proteobacterium (the symbiont). Selection of host genes produced tighter and tighter physical association and greater surface contact between the two.† (2) Researchers recently used thirt... ...wo prokaryotes. In addition, we are not trying to determine in this short paper whether Archaea or Bacteria evolved first; instead, we are simply stating that the endosymbiosis theory of Lynn Marguiles leaves far too many gaps in the foundation of eukaryotic existence for it too be widely accepted without any further examination. Works Cited: (1)†Complex Cells Likely Arose from Combination of Bacterial and Extreme Microbe Genomes.† NSF Press Release. 8 Sept 2004. http://www.nsf.gov/od/lpa/newsroom/ (2)Doolittle, W. Ford. â€Å"A Paradigm Gets Shifty.† Nature. Volume 392. 5 Mar 1998. (3)Lake, James; Rivera, Maria. â€Å"The Ring of Life provide evidence for a genome fusion origin of eukaryotes.† Nature. Volume 431. 9 Sept 2004. (4)Embley, T. Martin; Martin, William. â€Å"Early Evolution Comes Full Circle.†

American Vegetarianism How It Became a Subculture?

How it became a subculture? American vegetarianism has existed for more than 200 years and the American Vegan Society was founded February 1960, in Malaga New Jersey. Throughout recorded history there have been individuals and groups teaching the complete non-use of animal-source food and clothing. The practice of this lifestyle achieved varying degrees of success, and some failures. Veganism was defined and the first Vegan Society formed in 1944 in England. This society was to become the inspiration for others to follow. In the U. S. , Dr. Catherine Nimmo and Rubin Abramowitz formed a Vegan Society in California (1948 to 1960). When H. Jay Dinshah founded the American Vegan Society (1960), it became a dynamic force spreading the vegan message at a propitious time in world history. Highlights of the American Vegan Society's early activities were: a Coast to Coast Crusade across the U. S. and into Canada 1961, North Atlantic Lecture Tour (Iceland, Britain, Europe) 1965, Round the World Lecture Tour 1967 and 1968. The society's magazine was published under the title Ahimsa 1960 to 2000. In 2001 the name was changed to American Vegan and is quarterly. American Vegan Society Annual Conventions have been held in New Jersey and other states, including New York, Colorado, California, Oregon, and Washington. In 1995 American Vegan Society hosted the 8th International Vegan Festival in San Diego California. Local and regional vegetarian societies have shared responsibilities for some of these events. These conventions have provided a valuable forum. Since 1989 videos of convention proceedings have taken the vegan message into living rooms across the USA, and a few years later, around the world. Since 1969 American Vegan Society has held educational programs, including cooking classes, at its Malaga New Jersey headquarters. The present day vegan community in the U. S. involves many individuals and organizations. Besides the American Vegan Society, there are Gentle World, Vegan Outreach, Vegan Action, and vegan. com. A vegan diet is promoted by other organizations such as Physicians Committee for Responsible Medicine, the National Health Association and Institute for Plant Based Nutrition. Increasingly, animal rights organizations, anti-vivisection societies, and farm animal reform and rescue groups have advocated the compassionate vegan lifestyle. Vegetarian Resource Group has provided an abundance of vegan information since the mid 1980s. Of strategic importance were health studies done on vegans in England, and in the U. S. on vegans within the Seventh Day Adventist Church, and at The Farm, Summertown Tennessee. They proved the adequacy and advantages of the diet that, combined with growth of nutritional knowledge, helped others to avoid potential pitfalls. Very helpful also were the experiences of U. S. followers of Dr. Herbert M. Shelton and others in their rediscovery of ancient truths about human health. A history of veganism would not be complete without commenting on the health food stores (many run by Seventh Day Adventists) that have sustained vegans with foods outside the mainstream through the years. There is also an increasing number of food products now available that have added the convenience factor needed to persuade increasing numbers of people to go vegan.

Medieval Europe essays

Medieval Europe essays Many great Historians of European history identify the years 500-1500 the Middle Ages or the Medieval Period. The word medieval came about when early scholars combined the two Latin words medium (middle) and aevum (age), which means the transition between ancient and modern times. The first 500 years of this period are known as the Early Middle Ages or the Dark Ages. They were called the Dark Ages because the level of learning and culture were not as great as they had been earlier, during Greek and Roman Times. After the year 1000, Western Europeans saw many changes in their social, economic, and political lives. The many small kingdoms of Western Europe began to develop political strength and size. This time period was known as the Later Middle Ages. However, this time period played a great roll in history because it laid the foundation for Europe's future development. The Early Middle Ages firstly began with the fall of Roman empire which lead to a decline in commerce and cities in Western Europe. This time period is known more for its plunge than anything else. Bridges, roads, and sewage systems were not maintained. Many people left cities for the countryside because city life became almost unbearable. Many kingdoms were now developing, but they all remained small and weak. However, there was one exception to this, the Frankish Kingdom, which included most of present-day France and the western half of present-day Germany. The Franks were a Germanic group of people who had adopted the Christian Religion. One of the Franks greatest leaders was Charles Martel who organized an army to fight the Moors (a Muslim Group who invaded Spain). These two powers met at the Battle of Tours, but the Franks came out on top. This battle stopped the Moors from advancing anymore into the heart of Europe. The next dominant leader of the Franks was Martel's grandson, Charlemagne, who was the son of Pepin the Short. He ruled what are now p...

Confusion of Subjective and Objective Pronouns

Confusion of Subjective and Objective Pronouns Confusion of Subjective and Objective Pronouns Confusion of Subjective and Objective Pronouns By Mark Nichol How do you decide which form of a pronoun to use, as in the choices of the wording in â€Å"John is as fast as him† and â€Å"John is as fast as he†? Knowing the varieties of pronouns will help you choose the correct form. A subject pronoun is one used as the subject of a sentence, as in â€Å"He is right† or â€Å"I am amazed.† (Subject pronouns include I, you, he, she, it, we, and they.) Subject pronouns may also rename the subject, following a copular verb (one that is a form of â€Å"to be†): â€Å"It is I who left the chair there.† A subject pronoun should also be used for such sentences as â€Å"It might have been she,† though an object pronoun is used in its place almost invariably in casual speech and often in writing. Object pronouns (me, you, him, her, it, us, and them), by contrast, are used to identify the object of a sentence, as in â€Å"Mary gave it to her† and â€Å"The tourists went to see them.† (Notice that you and it can serve as both subject and object pronouns.) Object nouns are used with all the three types of objects: â€Å"The Smiths invited us† (direct object), â€Å"The Smiths gave us our dish back† (indirect object), and â€Å"The Smiths gave a party for us† (object of a preposition). Should a sentence read, â€Å"I am older than her† or â€Å"I am older than she†? In a statement of comparison that uses as or than and does not end with a copular verb, temporarily add one to test the correct type of pronoun: â€Å"I am older than her is† does not sound right, but â€Å"I am older than she is† does, so the correct word in this sentence is she. (Therefore, the correct sentence in the pair of examples in the first paragraph of this post in formal writing, at least is â€Å"John is as fast as he.†) Note, however, that what appears to be a sentence with an incorrect form of a pronoun can be correct when it means something else. For example, â€Å"She fell asleep before him† could mean that the woman fell asleep in front of someone, not earlier than someone, in which case the statement is correct. What if the sentence refers to more than one person? Several factors come into play. The pronoun in â€Å"Joe and I were invited to the party† is correct because I is part of the subject (â€Å"Joe and I†). But â€Å"John went to the party with Joe and I† is not, because â€Å"Joe and I† is now the object, and the correct personal pronoun for an object is me: â€Å"John went to the party with Joe and me.† (Test for the correct form of the pronoun by removing the other person from the object: â€Å"John went to the party with me,† not â€Å"John went to the party with I,† is correct, so â€Å"John went to the party with Joe and me† is correct.) But an exception is made when the reference to Joe and the writer is preceded by a copular, or linking, verb (a form of â€Å"to be†), as in â€Å"The last people at the party were Joe and I.† In this sentence, â€Å"Joe and I† are predicate nominatives, meaning that they rename or describe the subject: â€Å"Joe and I† equals â€Å"the last people at the party.† A pronoun in a predicate nominative takes the subjective, not objective, case: â€Å"The last people at the party were Joe and I† is correct. It may seem wrong, but that’s because the rule is ignored in most spoken English and in much written English as well, so we’re accustomed to hearing and reading the error. It should be observed, however at least in formal English. (Some comments on this post refer to a previous version of this discussion.) Possessive pronouns (mine, yours, his, hers, its, ours, and theirs) signal possession or relationship and, unlike nouns in possessive form, never include apostrophes. They take the same form whether in the subjective position or the objective position: â€Å"That is hers. Yours is here.† Reflexive pronouns (myself, himself, herself, itself, themselves, ourselves, yourself, and yourselves) refer to something already mentioned (â€Å"The machine appeared to start by itself†) or implied (Suit yourselves†). â€Å"The directions applied only to myself† is wrong because the person indicated by myself is not explicitly or implicitly referred to. (The correct wording is â€Å"The directions applied only to me.†) However, â€Å"I followed the directions myself† is correct because myself refers to the subject I. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Writing a Reference Letter (With Examples)"Wracking" or "Racking" Your Brain?Treatment of Words That Include â€Å"Self†

Explore strategies that nurses can adopt to challenge practice in Essay

Explore strategies that nurses can adopt to challenge practice in relation to the care of older people .Challenging Practice, S - Essay Example Within the healthcare sector, the care of older adults is often filled with discriminatory practices, mostly in relation to the fact that they are no longer productive members of society and that their life expectancy is low (Katz, et.al., 2012). It is therefore common to witness the negative approaches that healthcare givers manifest towards older adults. The government through the Department of Health also believes that these patients are too old to engage in health promotion strategies (NMC, 2008). In general therefore, these older adults are often subjected to abuse in the health care system. Under these conditions, I have discovered the importance of reporting the abuse and neglect of these patients. This topic shall assess strategies that nurses can adopt in order to challenge practice in relation to the care of older people. I chose this topic because I want to increase my knowledge in effective ways, to challenge the practice and in turn, improve the services offered to these patients. Health inequalities include age discrimination, budget cuts for older adult care, neglect, as well as not being treated with dignity and respect (NMC, 2008). The Nursing and Midwifery Code (2008) specifies that older adults must not be discriminated against in their healthcare; instead, they must be treated with dignity and respect. ... This paper shall now explore the strategies that nurses can adopt to challenge practice in relation to the care of older people. Body In the effective management of elderly adults, relevant leadership theories include the trait theory, situational-contingency theory, and the transformational theory (Taylor, 2009). The trait theory discusses how leaders are often born with the traits they need in order to be good and effective leaders. Moreover, this theory also suggests that there are specific personalities and behaviour which make the person a good leader (Taylor, 2009). Qualities like assertiveness, confidence, intelligence, as well as sociability are therefore essential skills allowing natural leaders to emerge (Curtis, et.al., 2011). Leaders are born, according to the trait theory and specific behaviour and qualities in individuals are needed in order to ensure effective leadership (Curtis, et.al., 2011). Another theory relevant in nursing leadership is the situational-contingenc y theory. Based on this theory, leaders evaluate specific situations and their actions would be based on these situations they face (Bolden, et.al., 2003). Under these conditions, the situation, the leader, and the follower are part of the theory. For situational leadership, there is a recognition of the fact that there is no single type of leadership which can work for every situation or person, and that leadership is based on the specific qualities of the situation (Taylor, 2009). In some cases, an autocratic leadership may work well, especially under emergency conditions; however, in other instances, the more democratic style of leadership may work better. Finally, transformational theory may also apply

Demand and suppy SLP Essay Example | Topics and Well Written Essays - 500 words

Demand and suppy SLP - Essay Example Price: It is considered to be one of the imperative factors which may change the demand of a particular product or service. It can be affirmed that an increase in the price of the products may often lead the customers to purchase substitute products resulting in creating variation in demand at large. Supply: The availability of a product also has a direct influence on the demand of the products. It is often viewed that low supply or higher supply in products to the market may lead in change in demand. Therefore, supply should be made on the basis of the requirement. Competitiveness: It is considered to be the other factor that may lead to alteration in demand of the goods and services by a certain degree. With the increasing competition in the business market, demand of the goods or the services can be viewed to be changed substantially (Stonebraker, 2013). With the growing competition in the business market, it can be viewed that several organizations are coming up with inventing new products that prove to be more advanced and user friendly as compared to others. For example, Samsung, an international producer of electronic products is currently giving tough competition to Apple through offering quality products similar to Apple (Sherr & Lessin, 2013). In order to determine about how the business market changed for Apple’s particular good or service in the preceding few years, it can be affirmed that the development of pioneering technologies has not only resulted in advancing the existing industry, but also provided greater opportunities to new and upcoming industries. It can be apparently observed that Apple has grown into one of the major manufacturers of mobile devices in recent times. The adoption as well as the employment of pioneering technologies in manufacturing new products eventually helped Apple to